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Latest News & Insights by Ocean Media

Whitepapers

Unlock in-depth knowledge and expertise with our Whitepapers.
Insights

5 Media Trend Predictions for 2026

Read more

Why Channel Agility Breaks Down Inside Holding Companies

  • March 11, 2026

[VIDEO] TV News Media in 2026: What Advertisers Need To Know

  • March 9, 2026

What the 2026 Winter Olympics Reveal About the Next Era of Performance-Driven TV

  • February 6, 2026

Why Holding Companies Phase Creativity Out of Media Strategy

  • February 2, 2026

3 Ad Measurement Trends Marketers Can’t Ignore in 2026

  • January 22, 2026

The 4 Biggest Media Takeaways from CES 2026

  • January 13, 2026

5 Media Trend Predictions for 2026

  • December 22, 2025

Video Podcasting Isn’t Replacing Audio, It’s Expanding Beyond It

  • December 10, 2025

[Video] The Next Wave of Streaming Consolidation: What It Means for the Industry and Advertisers

  • November 13, 2025

[Video] The Future of Late Night

  • October 24, 2025

Beyond the Cart: Amazon as an Omnichannel Growth Engine

  • October 16, 2025

The Impact of AI Summaries on Content and Publishers

  • August 29, 2025

4 CTV Trends Taking Shape in 2025

  • May 27, 2025

Podcasts Go Primetime: New Competition Takes on YouTube For Control of the TV Screen

  • May 16, 2025

What You Can Expect From the 2025 Upfronts

  • May 7, 2025

What We Learned at Podcast Movement Evolutions 2025: 4 Key Takeaways That Will Make You Rethink Your Strategy

  • April 15, 2025

5 Media Buying Trends for 2025

  • March 21, 2025

Carriage Disputes Are Changing: A Proactive Strategy for Advertisers

  • March 4, 2025

The Importance of Cultural Diversity and How it Impacts Advertising

  • February 10, 2025

What’s New at Super Bowl LIX? 5 Media and Advertising Trends to Watch

  • February 6, 2025

The 4 Biggest Media Takeaways from CES 2025

  • January 15, 2025

Omnichannel vs. Multichannel Media Strategy: Which is Best for Your Brand?

  • December 13, 2024

Netflix’s High-Stakes Gamble: A Christmas Day Showdown Could Determine Its Viability as a Sports Streamer

  • November 25, 2024

Building a Unified Omnichannel Media Strategy For Success

  • October 22, 2024

Google Keeps Third-Party Cookies: Implications for Marketing Strategy

  • September 4, 2024

Measuring Marketing Success: A Multi-Approach Strategy for Attribution

  • August 22, 2024

Direct vs. Programmatic: Which Video Media Buying Strategy is Right for Your Brand?

  • August 15, 2024

Athletes, Apps, and Ads: A Look at the 2024 Olympics TV Advertising Landscape

  • July 26, 2024

4 CTV Trends We’ve Seen Take Shape in 2024

  • July 16, 2024

Navigating the Attribution Maze: A Better Approach to Marketing Measurement

  • July 15, 2024

3 Political Ad Trends to Expect for Election 2024

  • June 12, 2024

Surviving the Streaming Surge: How Linear TV Still Holds Value

  • May 21, 2024

Third-Party Cookie Delay: Don’t Wait to Build a Privacy-First Data Strategy

  • April 29, 2024

Event: Ocean Media Sports Playbook 2024

  • April 1, 2024

Preparing For a TikTok Ban: Exploring Alternatives with a Proactive Social Strategy

  • March 22, 2024

Uneven Playing Field: Why Your Sports Media Buying Strategy Matters More Than Ever

  • March 8, 2024

Ocean Media Asks: Who is the inspirational woman in your life?

  • March 6, 2024

Ocean Media Asks: What Is Your All-Time Favorite Super Bowl Ad?

  • February 9, 2024

Mastering the FAST Lane: Why Free Ad-Supported TV Deserves Your Ad Spend in 2024

  • February 5, 2024

The 4 Biggest Takeaways from CES 2024

  • January 19, 2024

4 Influencer Marketing Trends to Expect in 2024

  • December 18, 2023

Podcast Media Buying: What’s the right strategy for your advertising?

  • November 29, 2023

How Implicit Bias Affects Advertising and What Brands Can Do About It

  • October 30, 2023

Diversifying Ad Spending: Why Brands Need to Embrace Podcast Advertising

  • October 12, 2023

Recap: Top Vendors Present at Ocean Media’s Inaugural OOH Media Days

  • September 21, 2023

TV/OTT Media Strategy: Brand Building vs. Performance

  • September 6, 2023

The State of OTT: What Advertisers Need To Know

  • April 5, 2022

Is Podcast Media Buying Worth It? What Every CMO Should Know

  • February 25, 2022

Proven Strategies to Raise Your Super Bowl Advertisement ROI

  • February 7, 2022

Takeaways From CES 2022

  • February 2, 2022

See How Ocean Media Uses First-Party Data for Better CTV Targeting

  • December 9, 2021

Rakuten Brings the ChaChing to the Holidays

  • December 3, 2021

Attribution Modeling: MTA vs. MMM

  • August 31, 2021

The State of OTT Viewership

  • February 3, 2021

Social Media Platforms Analysis – Part I

  • February 2, 2021

Incrementality Testing in the Age of Consumer Privacy

  • February 1, 2021

2020 vs. 2019: A Look at Changes in National TV Ad Spending by Industry

  • January 29, 2021

Audio Landscape for 2021

  • December 15, 2020

Expected Advertising Trends for 2021

  • December 14, 2020

2020 Election Viewership Recap

  • December 14, 2020

An Update on Streaming Services

  • December 11, 2020

Are You Ready for Some Cable News?

  • September 24, 2020

Redefining the Holiday Shopping Season

  • September 23, 2020

Lights! Camera! and Some Action!

  • September 23, 2020

Connected TV (CTV) Usage Update

  • August 14, 2020

Infographic: Is Advertising During Live Events Worth It?

  • November 6, 2019

5 Media Buying Trends for 2025

  • March 21, 2025

Building a Unified Omnichannel Media Strategy For Success

  • October 22, 2024

Navigating the Attribution Maze: A Better Approach to Marketing Measurement

  • July 15, 2024

Why Channel Agility Breaks Down Inside Holding Companies

  • March 11, 2026

[VIDEO] TV News Media in 2026: What Advertisers Need To Know

  • March 9, 2026

What the 2026 Winter Olympics Reveal About the Next Era of Performance-Driven TV

  • February 6, 2026

Why Holding Companies Phase Creativity Out of Media Strategy

  • February 2, 2026

3 Ad Measurement Trends Marketers Can’t Ignore in 2026

  • January 22, 2026

The 4 Biggest Media Takeaways from CES 2026

  • January 13, 2026

5 Media Trend Predictions for 2026

  • December 22, 2025

Video Podcasting Isn’t Replacing Audio, It’s Expanding Beyond It

  • December 10, 2025

[Video] The Next Wave of Streaming Consolidation: What It Means for the Industry and Advertisers

  • November 13, 2025

[Video] The Future of Late Night

  • October 24, 2025

Ocean Media and BetMGM Win 2025 MediaPost OMMA Award

  • October 21, 2025

Beyond the Cart: Amazon as an Omnichannel Growth Engine

  • October 16, 2025

Ocean Media and Empower Media Merge to Form Empower Ocean Media Group, Now the Second-Largest Independent Media Agency Group in the U.S.

  • September 3, 2025

The Impact of AI Summaries on Content and Publishers

  • August 29, 2025

4 CTV Trends Taking Shape in 2025

  • May 27, 2025

Podcasts Go Primetime: New Competition Takes on YouTube For Control of the TV Screen

  • May 16, 2025

What You Can Expect From the 2025 Upfronts

  • May 7, 2025

What We Learned at Podcast Movement Evolutions 2025: 4 Key Takeaways That Will Make You Rethink Your Strategy

  • April 15, 2025

Carriage Disputes Are Changing: A Proactive Strategy for Advertisers

  • March 4, 2025

The Importance of Cultural Diversity and How it Impacts Advertising

  • February 10, 2025

What’s New at Super Bowl LIX? 5 Media and Advertising Trends to Watch

  • February 6, 2025

The 4 Biggest Media Takeaways from CES 2025

  • January 15, 2025

Omnichannel vs. Multichannel Media Strategy: Which is Best for Your Brand?

  • December 13, 2024

Netflix’s High-Stakes Gamble: A Christmas Day Showdown Could Determine Its Viability as a Sports Streamer

  • November 25, 2024

Google Keeps Third-Party Cookies: Implications for Marketing Strategy

  • September 4, 2024

Measuring Marketing Success: A Multi-Approach Strategy for Attribution

  • August 22, 2024

Direct vs. Programmatic: Which Video Media Buying Strategy is Right for Your Brand?

  • August 15, 2024

Athletes, Apps, and Ads: A Look at the 2024 Olympics TV Advertising Landscape

  • July 26, 2024

4 CTV Trends We’ve Seen Take Shape in 2024

  • July 16, 2024

3 Political Ad Trends to Expect for Election 2024

  • June 12, 2024

Surviving the Streaming Surge: How Linear TV Still Holds Value

  • May 21, 2024

Third-Party Cookie Delay: Don’t Wait to Build a Privacy-First Data Strategy

  • April 29, 2024

Rakuten & Ocean Media Win Digiday Media Buying and Planning Awards – Best Podcast Campaign

  • April 3, 2024

Event: Ocean Media Sports Playbook 2024

  • April 1, 2024

Preparing For a TikTok Ban: Exploring Alternatives with a Proactive Social Strategy

  • March 22, 2024

Uneven Playing Field: Why Your Sports Media Buying Strategy Matters More Than Ever

  • March 8, 2024

Ocean Media Asks: Who is the inspirational woman in your life?

  • March 6, 2024

Ocean Media Asks: What Is Your All-Time Favorite Super Bowl Ad?

  • February 9, 2024

Mastering the FAST Lane: Why Free Ad-Supported TV Deserves Your Ad Spend in 2024

  • February 5, 2024

Ocean Media’s Jay Langan Explains Why TV Tentpole Ad Buys Are Worth It

  • February 1, 2024

The 4 Biggest Takeaways from CES 2024

  • January 19, 2024

4 Influencer Marketing Trends to Expect in 2024

  • December 18, 2023

Ocean Media’s Kevin Telkamp Explains Why Buyers Should Use Bid Shading in Advertising Week

  • December 14, 2023

Podcast Media Buying: What’s the right strategy for your advertising?

  • November 29, 2023

How Implicit Bias Affects Advertising and What Brands Can Do About It

  • October 30, 2023

Diversifying Ad Spending: Why Brands Need to Embrace Podcast Advertising

  • October 12, 2023

Media lessons learned for 2024

  • September 25, 2023

Ocean Media Hires Matthew Aronowitz in Data Science Role

  • September 22, 2023

Recap: Top Vendors Present at Ocean Media’s Inaugural OOH Media Days

  • September 21, 2023

TV/OTT Media Strategy: Brand Building vs. Performance

  • September 6, 2023

Ocean Media assists Priceline with 2023 Cannes Bronze Lion Award

  • July 21, 2023

Ocean Media Wins Award at 2023 Cynopsis MEASURE UP! Awards

  • July 21, 2023

Ocean Media Set Up For Growth in 2023

  • January 30, 2023

Predicting the Top Trends in Media for 2023

  • January 19, 2023

Using Data for Long-term Strategy as an Independent Media Agency

  • August 22, 2022

Ocean Fest 2022!!

  • August 5, 2022

Netflix and Ads Are a Win, Win

  • June 13, 2022

Top-Line Growth in Today’s Crowded Video Landscape

  • June 3, 2022

2022 Upfronts: Priorities from Both Sides of the Negotiating Table

  • May 25, 2022

The State of OTT: What Advertisers Need To Know

  • April 5, 2022

Is Podcast Media Buying Worth It? What Every CMO Should Know

  • February 25, 2022

Proven Strategies to Raise Your Super Bowl Advertisement ROI

  • February 7, 2022

Takeaways From CES 2022

  • February 2, 2022

Ocean Media Lands iTrust Capital Account

  • January 31, 2022

See How Ocean Media Uses First-Party Data for Better CTV Targeting

  • December 9, 2021

Rakuten Brings the ChaChing to the Holidays

  • December 3, 2021

Attribution Modeling: MTA vs. MMM

  • August 31, 2021

The State of OTT Viewership

  • February 3, 2021

Social Media Platforms Analysis – Part I

  • February 2, 2021

Incrementality Testing in the Age of Consumer Privacy

  • February 1, 2021

2020 vs. 2019: A Look at Changes in National TV Ad Spending by Industry

  • January 29, 2021

Vroom is Going to the Super Bowl!

  • January 13, 2021

Audio Landscape for 2021

  • December 15, 2020

Expected Advertising Trends for 2021

  • December 14, 2020

2020 Election Viewership Recap

  • December 14, 2020

An Update on Streaming Services

  • December 11, 2020

Are You Ready for Some Cable News?

  • September 24, 2020

Redefining the Holiday Shopping Season

  • September 23, 2020

Lights! Camera! and Some Action!

  • September 23, 2020

Why NFL Week One Ratings Were Down

  • September 16, 2020

Connected TV (CTV) Usage Update

  • August 14, 2020

Q4 Political Ad Landscape

  • August 13, 2020

The Return of Live Sports

  • August 11, 2020

Care.com Tackles Getting Dirty Together

  • June 10, 2020

Rakuten Racks Up ABBI Awards

  • November 19, 2019

Infographic: Is Advertising During Live Events Worth It?

  • November 6, 2019

Realtor.com Integration in “The Real”

  • October 4, 2019

CarGurus Launches New “My Car, My Deal” Brand Campaign

  • September 19, 2019

BetMGM Taps Ocean Media as AOR

  • September 10, 2019

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714-969-5244

New Business

dave.coleman@oceanmediainc.com

Careers

careers@oceanmediainc.com

Media

media@oceanmediainc.com

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