An Update on Streaming Services
Network groups are consolidating their portfolio of content into one streaming platforms, giving us new platforms such as Discovery+ and Paramount+. New content and updates are also becoming available on relatively new platforms like Peacock.
We are expecting low inventory availability for this service in Q1, as inventory has primarily been sold for to limited advertisers. Users who subscribe from the Verizon partnership will have access to the ad-free tier, which will also limit available impressions.
- This service will launch on January 4th, with a library of content of current and classic shows from Discovery portfolio, as well as content from A&E, History, and Lifetime.
- Current “GO” platforms will continue to be a focus for Discovery, along with the new Discovery+
- Exclusive content will also be available: including first-look at Magnolia, 90 Day Journey, and A Perfect Planet.
- Magnolia content will no longer be exclusive once the network launches in Q2
- 90 Day Journal is an extension of TLC’s 90 Day Fiancé content
- There will be 2 pricing tiers. Ad-Supported will be available for $4.99 a month, with Ad-Free at $6.99 a month.
- A limited number of advertisers have committed to a SOV partnership with Discovery. Commitments are 8-figure Upfront deals, including Linear dollars as well. Advertisers are Lowe’s, PepsiCo, Toyota, Boston Beer Co, and KraftHeinz.
- Verizon and Discovery have partnered to offer consumers plans with 12 months of Discovery+. The users will automatically be place in the Ad-Free tier.
Similar to Discovery+, we are expecting low inventory availability for this service in Q1, outside of available SOV opportunities.
- CBS All Access is rebranding to Paramount+ in early 2021. In addition to a library of current and classic shows from ViacomCBS, there will exclusive content and access to Live TV (Local, High-Profile Events, and over 200+ stations).
- Currently ViacomCBS has no plans to license content from other network groups/streaming services, but they do plan to rebuild a CBS-only app after the shift takes place in 2021.
- Pricing structure is not changing from the current CBS All Access tiers. There will be the Ad-Supported tier at $5.99 a month and the Ad-Free at $9.99 a month. Live TV (even at the Ad-Free tier) will still have commercials.
- There are SOV/Launch Partnerships available for advertisers. Category Exclusive Launch Partnerships starting at $5M.
Peacock launched back in July, and the service currently has 22 million subscribers, including paid and non-paid.
- As NBCU will be airing the 2021 Summer Olympics, Peacock will air exclusive content during this time. There will be live coverage of the Opening and Closing ceremonies in Tokyo, before airing on NBC. There will also be live coverage of major events, and daily highlights.
- Current ViacomCBS licensing deals will extend through 2023, depending on the program. Current programing includes, but is not limited to, The Godfather Trilogy, American Beauty, The Affair, Undercover Boss, Real Husbands of Hollywood, Charmed.
- There are 3 pricing tiers to chose from. The first is tier is “Base” Plan, that is free but only has access to 2/3rds of the available catalog. The next tiers are Ad-Supports (full catalog) at $4.99 a month, and the Ad-Free (Premium) tier at $9.99 a month.
- When this service launched in July, Xfinity customers were offered a $5 discount off the Premium tier. There is no current deal with Comcast or Cox Communications to offer bundles for their users.