Wanted: Innovators, Visionaries,
Front-Runners and Team Players

JOB PURPOSE

On a day-to-day basis, the Account Coordinator assists and supports the operations of the Account Management Team, specifically, the Account Director/Account Executive.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Supports all aspects of day-to-day account management
• Maintains necessary performance tracking and media databases
• Learns and is able to maintain MAP software data upload & maintenance process
• Fosters a positive relationship with key team members at all levels of the client organization
• Works cross functionally with other areas of agency
• Stays abreast of industry trends, business opportunities and best practices.
• Maintains positive relationships with third party client relationships as may be required (e.g. – creative relationships, etc.)
• Follows all company health and safety procedures
• Performs other related duties as required or assigned

EDUCATION AND EXPERIENCE

EDUCATION

Bachelor’s degree (B.A. or B.S.)  preferred; but not required

EXPERIENCE

Some marketing or media agency experience required

EEO/Minorities/Females/Disabled/Veterans

JOB PURPOSE

The Account Director will be responsible for the overall management of his/her account(s) or line of business. The Account Director represents the Agency’s senior management on a day-to-day basis at the Client and within the Agency. The Account Director plays a key role in developing subordinates.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Leads team in developing media strategies, tracking and analyzing media and creative performance and provides strategic insights and direction to client
• Delivers overall revenue and profit production of their dedicated account
• Owns all aspects of day-to-day account management
• Peer management of cross functional teams to assure that client requirements are delivered
• Fosters a strong strategic relationship with key team members at all levels of the client organization
• Works cross functionally with other areas of agency to increase company-wide revenue production within the account
• Stays abreast of industry trends, business opportunities and best practices
• Provides insight and ideas for agency development to Senior Management
• Manages third party client relationships as may be required (e.g. – creative relationships, etc.)
• Follows all company health and safety procedures
• Performs other related duties as required or assigned

SUPERVISORY RESPONSIBILITIES

• Account Executive or Account Coordinator assigned to his/her account(s)
• Can recommend hiring, terminating, corrective actions and performance reviews for account executive level employees
• May execute performance reviews for account executive level employees

EDUCATION AND EXPERIENCE

EDUCATION

Bachelor’s degree (B.A. or B.S.)  Preferred ; Or equivalent Ocean Media experience 

EXPERIENCE

7-9 years related experience required

**Opportunity to work remote**

EEO/Minorities/Females/Disabled/Veterans

JOB PURPOSE

The Account Manager will be responsible for supporting the overall management of his/her account(s) or line of business. The Account Manager represents the Agency’s management on a day-to-day basis at the Client level. The Account Manager plays a key role in developing subordinates.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Leads and supports efforts to engage with clients to identify key strategic goals and formulate innovative, actionable media plans that meet or exceed goals and drive client business
• Builds strong relationships with clients and manage day to day relationships
• Fosters a strong strategic relationship with key team members at all levels of the client organization
• Provides support in day-to-day communications with the client, handling requests including plan revisions, budget changes, media POVs, marketplace updates
• Owns all internal aspects of day-to-day account management
• Develops client knowledge to begin architecting strategic plans and tests for the account
• Partners with all cross-functional teams to assess performance, recommend optimizations and develop media plans to best maximize ROI
• Stays abreast of industry trends, business opportunities and best practices
• Provides insight and ideas for agency development to Senior Management
• Supports third party client relationships as may be required (e.g. – creative relationships, etc.)
• Follows all company health and safety procedures
• Performs other related duties as required or assigned

EDUCATION AND EXPERIENCE

EDUCATION

Bachelor’s degree (B.A. or B.S.) or equivalent

EXPERIENCE

5-7 years related experience required

SPECIFIC KNOWLEDGE REQUIRED: 

• Knowledge of principles of marketing and advertising, media dynamics and concepts
• Thorough knowledge and experience in digital marketing/digital video, including Facebook, Instagram and DBM; VOD and TVE/OTT a plus skills
• Some experience with traditional/offline media (like National and/or Local television) is desirable

EEO/Minorities/Females/Disabled/Veterans

JOB PURPOSE

The Associate Director, Strategy constructs the strategic foundation for media channel development. The Associate Director, Strategy will play a key role in developing media strategy and makes insightful recommendations consistent with the approved strategy. As a key agency contact, he/she maintains strong relationships with the internal account services and media departments. The Associate Director, Strategy applies his/her knowledge of industry trends and Ocean Media’s consumer/channel insight resources to offer the clients fresh thinking. He/she manages team projects, ensuring they are completed accurately and on time and reflect both practical and strategic thinking.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Guides the team in translating client goals into strategic media solutions that grow our client’s brands, and ensure strategic consistency across all elements of media plan development and implementation
• Leads research initiatives, identifying tools and resources that will aid in the consumer insight gathering and strategic planning process
• Shares evolving media trends and opportunities with peers and clients, ensuring recommendations look to incorporate both existing media as well as emerging creative communication channels.
• Leads the development of strategic media plans and ensures all media briefs and execution align with strategic direction
• Works with media and account services teams to measure plans upon implementation and after execution to ensure delivery against strategic plans/goals
• Works in the development and implementation of media campaigns including most or all of the following: National and Local television (Cable and Broadcast), Digital/Social Video, Digital Audio (including Podcasts) and Emerging Media, limited print/audio/OOH
• Works closely with internal media and account services departments, applying media planning solutions to overall client objectives
• Works with internal media team to ensure integrated / cross-screen objectives and strategies into overall plans
• Develops and presents recommendations, evaluations, POVs and media analyses to clients and Account Service team.
• Coordinates with the Buying and Account Service teams on understanding of current marketplace conditions, competitive spending or potential media opportunities
• Gathers and analyzes data to provide sound, strategic, consumer-insights driven media recommendations.
• Follows all company health and safety procedures
• Performs other related duties as required or assigned.

EDUCATION AND EXPERIENCE

EDUCATION

Bachelor’s degree (B.A. or B.S.) required.

EXPERIENCE

4 plus years related experience required

SPECIFIC KNOWLEDGE REQUIRED: 

Basic knowledge of fundamental concepts and practices with the ability to apply this knowledge in common business situations.

• Minimum of 4+ years of experience developing and planning strategic media recommendations and stewarding media account projects
• Experience utilizing multiple media channels , including TV and digital advertising
• Possess and demonstrate strong understanding of media fundamentals, including media math, target audience development, and communication goals (reach/frequency)
• Familiarity with marketing principles, analytics and concepts
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and media research/reporting resources
• Experience or familiarity using industry media planning tools: MRI/Simmons Research, Reach/Frequency Projection Software, Nielsen Npower, Comscore, AdIntel
• Prior experience in a client contact and leadership role
• Effective verbal and written communication skills; able to confidently present and “sell through” ideas internally
• Ability to work within a team, handle multiple assignments and meet tight deadlines

EEO/Minorities/Females/Disabled/Veterans

JOB PURPOSE

The Digital Media Buyer – Programmatic is responsible for the implementation of daily management and optimization of assigned programmatic campaigns. This position will assist in strategy and planning responsibilities including research and insights derived from past campaign performance and cross client learnings.  A thorough, hands on knowledge of programmatic media, Google’s Double Click Ad Products (DBM & DCM), AdWords and Facebook Power Editor is required. A critical eye for detail and a love for data analysis is a must.  Experience with online video campaigns and accounts that focus on ROI is a strong plus.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Own the day-to-day management and optimization of assigned programmatic campaigns
• Pulls and analyzes campaign performance reports to inform daily optimizations and testing recommendations
• Ensures that campaign KPIs and objectives are met both near and long term.
• Prepares research and insights to inform ongoing media recommendations
• Manages budget allocations and bid parameters to deliver most efficient results
• Works with Digital Media Assistant to prepare weekly client reporting
• Assists with account reconciliation
• Follows all company health and safety procedures
• Perform other related duties as required or assigned

EDUCATION AND EXPERIENCE

EDUCATION

Bachelor’s degree (B.A. or B.S.) required

EXPERIENCE

1-3 years related experience required

Must have experience setting up, managing and optimizing programmatic campaigns via Double Click Bid Manager, AdWords or Facebook Power Editor. Must be extremely detail oriented, passionate about data analysis and able to multi task in a fast paced environment.

Must be proficient in Microsoft Office products such as Word, Excel and PowerPoint

Must be experienced in analyzing data and market research

EEO/Minorities/Females/Disabled/Veterans

JOB PURPOSE

As the media landscape continues to evolve, podcasts and digital audio represent a unique way for advertisers to connect with consumers.

The Director, Podcast & Digital Audio Strategy will be responsible for continuing to grow and build the digital audio media buying and strategy team, evaluating new measurement, buying and research tools and managing key publisher and ad tech partnerships.

This position also supports the client service teams, and has regular interaction with clients. This role represents the Agency on a day-to-day basis with both current clients and prospective clients. This position participates and contributes to the continued growth of the department by providing strategic direction and participating in the management and mentorship of direct reports.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Provides strategic leadership for the department
• Leads and manages digital audio, podcast and smart speaker strategy, planning, and investments for new and existing clients
• Sets goals and strategies for media negotiations
• Works with direct reports on ongoing campaign strategy and management
• Collaborates with the Director of Digital Operations on the successful execution of all campaigns
• Collaborates with operations, client services and analytics on the continued development of reporting tools and analytics solutions
• Leads the development of all client presentations pertaining to digital audio & podcast strategies based on past and current experiences with various media offerings
• Provides strategic insight for media planning on specified accounts with a focus on using digital audio to drive profitable returns for the agency’s clients
• Stays abreast of all digital audio and podcast trends, business opportunities and best practices
• Ensures team receives proper training
• Trains, mentors, and supervises department
• Makes decisions on any personnel or employee relations matter of his/her team
• Remaining completely informed of the day-to-day activities relating to accounts
• Manages existing and develops new publisher and ad tech relationships
• Follows all company health and safety procedures
• Performs other related duties as required or assigned

SUPERVISORY RESPONSIBILITIES

• Has authority to execute decisions regarding: hiring, terminations, corrective actions and performance reviews
• Works with senior management to determine total resources needed for the department
• Communicates effectively with all levels of employees
• Sets an example for the department and contributes towards the overall betterment of the company by following the guidelines set forth by Ocean Media.
• Acts with a level of maturity and professionalism in their dealings and interactions with management, other employees and network reps and managers.

EDUCATION AND EXPERIENCE

EDUCATION

Bachelor’s (B.A. or B.S.) required

EXPERIENCE

10 or more years related experience required

SPECIFIC KNOWLEDGE REQUIRED: 

Comprehensive knowledge of concepts and practice with the ability to use in challenging or complex business situations, or situations with no precedent.

• Working knowledge of new techniques and technologies (i.e. programmatic, mobile, etc.)

LANGUAGE SKILLS REQUIRED: 

Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents.  Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community.  Ability to write speeches and articles for publication that conform to prescribed style and format.  Ability to effectively present information to top management, public groups, and/or boards of directors

MATHEMATICAL SKILLS REQUIRED: 

Ability to work with mathematical concepts such as probability and statistical inference, and fundamentals of plane and solid geometry and trigonometry.  Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations

REASONING ABILITIES: 

Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables

EEO/Minorities/Females/Disabled/Veterans

JOB PURPOSE

The Media Assistant position concentrates on entering spot times and ensures pre and post logs are correct and sees to any needed corrections for various clients. The position maintains constant and effective communication with the Assistant Media Negotiators, Negotiators, and all members of the Media Department.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Requests pre and post logs from cable, broadcast, and local networks
• Sends spot times from networks to Simix for processing
• Trouble shoots and resolves any Simix problems that arise on a timely basis
• Notifies the negotiator of any issues that arise daily with the account
• Accurately tracks and resolves discrepancies and make goods along with Assistant Media Negotiator and Media Negotiator
• Addresses any traffic rotation issues directly with the networks
• Accurately submits finalized pre and post logs to negotiator for final approval
• Submits approved pre and post log to account service team by due date and communicates any important information to the team
• Monitors media dollars and impressions weekly and alerts the team of any discrepancies
• Insures a fair and equitable distribution of spots according to daypart, day of week, and program
• Communicates with networks and stations on a regular basis
• Assists with general data entry and additional projects within the media department
• Acts as back-up receptionist when needed and in the absence of the receptionist
• General receptionist duties include: answering phones, greeting visitors, notifying employees of packages and other reception-related tasks
• Follows all company health and safety procedures
• Perform other related duties as required or assigned

CONTACTS

All Departments

EDUCATION AND EXPERIENCE

EDUCATION

Bachelor’s degree (B.A. or B.S.) preferred; but not required

EXPERIENCE

No related experience required

EEO/Minorities/Females/Disabled/Veterans

JOB PURPOSE

The position of Media Negotiator is responsible for negotiating, planning, buying and maintaining media buys in close liaison with their supervisor. This position is continuously developing and creating media strategies based on client objectives. Media Negotiators require attention to detail, organization, and the ability to work collaboratively in a team environment.  Media Negotiators must have the ability to manage multiple projects, communicate effectively, be deadline-driven and have strong negotiation skills.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Plans, negotiates, buys and maintains media schedules in conjunction with Media Supervisor
• A Media Negotiator will be responsible for smaller billing clients and will negotiate direct response deals on behalf of all Ocean Media clients
• Shadows senior team members on national network negotiations
• Oversee discrepancy resolutions and ensures timely and fair compensation for all assigned accounts
• Maintains and completes makegoods and ADUs for all assigned accounts
• Manages and completes post analysis for all assigned accounts
• Secures and manages added value for clients
• Evaluates new media opportunities and develops POV on key opportunities
• Provides accurate network information for proposal templates and guides Assistant Media Negotiator on completion of data entry
• Supports Assistant Media Negotiator (s) with log duties when necessary
• Works with the account services department to continuously, develop, monitor and adjust media schedules based on performance feedback from the client(s) and the analytics department
• Along with client objectives, utilizes media research tools and resources to aid in campaign development and optimization when making recommendations for media buys
• Develops and maintains media partner relationships
• Trains and mentors Assistant Media Negotiator in conjunction with Media Supervisor
• Tracks the market for trends, opportunities, etc. and uses this information to make recommendations on what is best for the client
• Follows all company health and safety procedures
• Performs other related duties as required or assigned

EDUCATION AND EXPERIENCE

EDUCATION

Bachelor’s degree (B.A. or B.S.) required.

EXPERIENCE

1 – 3 years related experience required

EEO/Minorities/Females/Disabled/Veterans

JOB PURPOSE

The Media Strategist is the strategic communication hub between Account Services and Media Investment, working with both to build strategies that deliver on client objectives within evolving media landscape. The Media Strategist will be responsible for developing thoughtful strategy through research interpretation and creative story telling. Must be a resourceful, solution-oriented multi-tasker and be able to not only leverage research tools, but also apply a critical thinking lens to the data. The strategy team as a whole is charged with creating a consistency across accounts, so attention to detail is key.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Collaborate with the Account and Investment Teams to develop and implement strategies across all channels
• Research and analyze data using industry and agency resources
• Identify target audiences and analyze behaviors and media habits to develop recommendations with the goal of increasing brand recognition, gaining market share, acquire new customers
• Reach / Frequency pulls and additional research as needed
• Collect and analyze information for various media channels (TV, radio, online, streaming, OOH) and assess the impact of the channels by market based on the client’s goals
• Responsible for managing quarterly and upfront planning timelines
• Maintain complete and accurate records
• Follows all company health and safety procedures

• Perform other related duties as required or assigned

EDUCATION AND EXPERIENCE

EDUCATION

Bachelor’s degree (B.A. or B.S.)

EXPERIENCE

3-5 years related experience required

SPECIFIC KNOWLEDGE REQUIRED: 

The Media Strategist should have agency experience in a planning role with advanced knowledge using planning tools such as MRI, comScore, and Nielsen tools (NMI, NPower, AdIntel).The Media Strategist should have a detailed knowledge of online and offline media channels.  The Media Strategist will also have a strong understanding of Excel and PowerPoint as the Media Strategist will be developing detailed presentation slides and a working knowledge of campaign evaluation metrics and media buying.

EEO/Minorities/Females/Disabled/Veterans