Digital advertising was significantly impacted with the rollout of iOS 14.5 in 2021 and is poised to experience a similar disruption with Google beginning to phase out cookies in 2022. Jared Lake, Ocean Media’s SVP, Head of Media Investments, recently spoke with Beet.TV about how brands can leverage their own first-party data, especially in CTV advertising campaigns, to improve ad targeting and mitigate the impact of these industry changes.
