Direct vs. Programmatic: Which Video Media Buying Strategy is Right for Your Brand?
In today’s competitive landscape, maximizing the return on ad spend is paramount for brands. Video advertising offers immense potential, but navigating the complex array of media buying strategies can be overwhelming, and without a strategic approach, can be a costly gamble. With countless platforms, formats, and targeting options available, selecting the right video media buying […]
Athletes, Apps, and Ads: A Look at the 2024 Olympics TV Advertising Landscape
As the Olympic games start this week, brands are gearing up to capitalize on this global spectacle’s massive viewership and engagement opportunities. The Olympics aim to draw record viewership between their broadcast and new streaming features that will debut this year. Fans are already showing excitement for the games, as evidenced by a 24% increase […]
3 Political Ad Trends to Expect for Election 2024
As the calendar flips to the summer months, we gradually approach the months-long general election cycle that will inevitably saturate television commercials, social media platforms, and news outlets. And there are already significant developments that are taking shape that will affect the advertising landscape. Political spending is expected to be higher than in previous elections, […]
Rakuten & Ocean Media Win Digiday Media Buying and Planning Awards – Best Podcast Campaign
We are thrilled to announce that Digiday has selected Rakuten & Ocean Media’s submission as the winner of the 2024 Digiday Media Buying and Planning Awards in the category of Best Podcast Campaign! This achievement is the culmination of the efforts put in over the past two years and underscores the strength of our collaboration […]
Event: Ocean Media Sports Playbook 2024
We had the great pleasure of hosting the top media vendors during Ocean Media’s Sports Playbook event at our offices. Partners from each media brand showcased their most recent and upcoming content, newest ad capabilities, and developing partner opportunities. They also provided insights and answered questions about the changing landscape of sports entertainment, offering perspectives […]
Preparing For a TikTok Ban: Exploring Alternatives with a Proactive Social Strategy
The potential ban on TikTok has sent ripples across its vast user base, impacting various stakeholders in distinct ways. For users, the potential loss of access to this immensely popular platform signifies more than just a void in entertainment—it’s a rupture in their social fabric, severing ties and interactions with friends and communities. Content creators, […]
Uneven Playing Field: Why Your Sports Media Buying Strategy Matters More Than Ever
In recent years, the world of sports broadcasting and advertising has undergone a significant transformation, marked by shifting viewership patterns, and a surge in streaming services competing with traditional media companies for rights to broadcast content. The ripple effects of these changes are now shaping the future of sports rights deals, creating new challenges and […]
Podcast Media Buying: What’s the right strategy for your advertising?
By Kristen Coseo and Ally Kandel We’ve discussed why your brand needs to embrace podcast advertising and diversify spending into the medium. Let’s say you’ve made the case for investment and are allocating budget towards podcasts, now what? Podcast advertising isn’t as simple as looking at Apple’s Top 100 and spending your ad money on […]
Media lessons learned for 2024
Jay Langan, CEO of Ocean Media spoke to Campaign US about some of the major challenges and shifts confronting media planning and buying in 2023 and how those lessons can be applied in the new year. As we head into Q4, high interest rates, inflation, and the lingering effect of strikes are predicted to impact […]