Carriage Disputes Are Changing: A Proactive Strategy for Advertisers
Carriage disputes, those contentious negotiations between networks and distributors over programming fees, may seem like a distant headache during your ad campaign planning. But for brands and media buyers, they’re a critical hurdle to navigate to ensure your advertisement connects with its audience, especially when they happen during a live event with a large audience […]
The Importance of Cultural Diversity and How it Impacts Advertising
Cultural diversity in advertising isn’t just a moral imperative—it’s a strategic advantage that can lead to better brand perception, broader reach, and more innovative campaigns. According to the Association of National Advertisers’ Alliance for Inclusive and Multicultural Marketing, 64% of consumers stated they are motivated or strongly motivated to support brands that advertise on TV […]
What’s New at Super Bowl LIX? 5 Media and Advertising Trends to Watch For
The Super Bowl goes big in more ways than just the best two teams in football squaring off. The parties, the food, and, of course, the ads. But you can always expect something new from each year’s media blitz. Beyond the shift in how fans can watch, this year’s Super Bowl presents exciting opportunities for […]
The 4 Biggest Media Takeaways from CES 2025
CES 2025 has once again set the stage for groundbreaking innovation and industry-shaping trends, offering a glimpse into the future of technology, entertainment, and advertising. This year, four themes emerged as pivotal takeaways for the media landscape specifically: the rapid evolution of streaming platforms and their advertising capabilities, the transformative impact of programmatic advertising in […]
Direct vs. Programmatic: Which Video Media Buying Strategy is Right for Your Brand?
In today’s competitive landscape, maximizing the return on ad spend is paramount for brands. Video advertising offers immense potential, but navigating the complex array of media buying strategies can be overwhelming, and without a strategic approach, can be a costly gamble. With countless platforms, formats, and targeting options available, selecting the right video media buying […]
Athletes, Apps, and Ads: A Look at the 2024 Olympics TV Advertising Landscape
As the Olympic games start this week, brands are gearing up to capitalize on this global spectacle’s massive viewership and engagement opportunities. The Olympics aim to draw record viewership between their broadcast and new streaming features that will debut this year. Fans are already showing excitement for the games, as evidenced by a 24% increase […]
3 Political Ad Trends to Expect for Election 2024
As the calendar flips to the summer months, we gradually approach the months-long general election cycle that will inevitably saturate television commercials, social media platforms, and news outlets. And there are already significant developments that are taking shape that will affect the advertising landscape. Political spending is expected to be higher than in previous elections, […]
Rakuten & Ocean Media Win Digiday Media Buying and Planning Awards – Best Podcast Campaign
We are thrilled to announce that Digiday has selected Rakuten & Ocean Media’s submission as the winner of the 2024 Digiday Media Buying and Planning Awards in the category of Best Podcast Campaign! This achievement is the culmination of the efforts put in over the past two years and underscores the strength of our collaboration […]
Event: Ocean Media Sports Playbook 2024
We had the great pleasure of hosting the top media vendors during Ocean Media’s Sports Playbook event at our offices. Partners from each media brand showcased their most recent and upcoming content, newest ad capabilities, and developing partner opportunities. They also provided insights and answered questions about the changing landscape of sports entertainment, offering perspectives […]
Preparing For a TikTok Ban: Exploring Alternatives with a Proactive Social Strategy
The potential ban on TikTok has sent ripples across its vast user base, impacting various stakeholders in distinct ways. For users, the potential loss of access to this immensely popular platform signifies more than just a void in entertainment—it’s a rupture in their social fabric, severing ties and interactions with friends and communities. Content creators, […]