Rakuten & Ocean Media Win Digiday Media Buying and Planning Awards – Best Podcast Campaign
We are thrilled to announce that Digiday has selected Rakuten & Ocean Media’s submission as the winner of the 2024 Digiday Media Buying and Planning Awards in the category of Best Podcast Campaign! This achievement is the culmination of the efforts put in over the past two years and underscores the strength of our collaboration […]
Ocean Media’s Jay Langan Explains Why TV Tentpole Ad Buys Are Worth It
Jay Langan, CEO of Ocean Media discusses the key benefits of TV tentpole ad buys and why clever creative in the right placement not only provides buzz for the brand but has the potential to become immortal online. “Linear TV is still quite a powerful advertising platform for live sports and tentpole events such as […]
Ocean Media’s Kevin Telkamp Explains Why Buyers Should Use Bid Shading in Advertising Week
Bid shading has emerged as a pivotal feature in programmatic advertising, offering buyers the ability to strategically influence bid prices using historical and predictive data. In this article, Kevin Telkamp, VP, Media Operations at Ocean Media explores the dynamics of bid shading, examining its impact on both the buy and supply sides of the programmatic […]
Media lessons learned for 2024
Jay Langan, CEO of Ocean Media spoke to Campaign US about some of the major challenges and shifts confronting media planning and buying in 2023 and how those lessons can be applied in the new year. As we head into Q4, high interest rates, inflation, and the lingering effect of strikes are predicted to impact […]
Ocean Media Hires Matthew Aronowitz in Data Science Role
HUNTINGTON BEACH, Calif.—(September 22, 2023)–Ocean Media, the largest independent media agency on the West Coast, has hired Matthew Aronowitz as VP, Data Science and Marketing Technology, effective immediately. He was most recently a senior data scientist at BSE Global where he worked on applied machine learning, data science, and strategy across the Brooklyn Nets, New […]
Ocean Media assists Priceline with 2023 Cannes Bronze Lion Award
Priceline won a Bronze Lion for their “Go to Your Happy Price” Super Bowl Campaign at the 2023 Cannes Lions International Festival of Creativity. The award was to recognize Priceline’s achievement in the “Best Use of Social Commerce”. Ocean Media was a part of the team of media partners that worked to create and execute […]
Ocean Media Wins Award at 2023 Cynopsis MEASURE UP! Awards
Ocean Media is excited to share that we have won the award for The Best Use of Data in Planning and Buying at the Measure Up! Awards hosted by Cynopsis. Our submission was based on the leveraging of data science to integrate telecast level demographic data and performance data from our media attribution program (MAP) into […]
Ocean Media Set Up For Growth in 2023
Ocean Media, the leading Independent media-buying agency, has capped off another banner year in 2022 with a number of new client wins and is set up for growth in 2023 with several key new hires and the promotion of three senior executives. The agency had a strong new-business year, adding seven accounts to its roster […]
Predicting the Top Trends in Media for 2023
What will people be talking about and adjusting to throughout the year? The new year is ushering in fresh opportunities and carryover challenges in the media landscape. Many are continued trends from the past couple of years around data privacy and measurement. Read the full article on NextTV.com: Ocean Media’s Dave Coleman on his 2023 […]
Using Data for Long-term Strategy as an Independent Media Agency
As one of the largest independent media agencies on the west coast, Ocean Media has seem tremendous growth over the past decade. Digiday recently interviewed Jay Langan, CEO of Ocean Media, to learn what has helped fuel that growth, how using data as part of the media strategy contributed, and how Ocean has managed to […]