Predicting the Top Trends in Media for 2023
What will people be talking about and adjusting to throughout the year? The new year is ushering in fresh opportunities and carryover challenges in the media landscape. Many are continued trends from the past couple of years around data privacy and measurement. Read the full article on NextTV.com: Ocean Media’s Dave Coleman on his 2023 […]
Using Data for Long-term Strategy as an Independent Media Agency
As one of the largest independent media agencies on the west coast, Ocean Media has seem tremendous growth over the past decade. Digiday recently interviewed Jay Langan, CEO of Ocean Media, to learn what has helped fuel that growth, how using data as part of the media strategy contributed, and how Ocean has managed to […]
Ocean Fest 2022!!
The inaugural Ocean Fest was a huge success as employees were flown in from around the United States to have two days of fun and bonding capped off with an evening at the Aquarium of the Pacific in Long Beach.
Netflix and Ads Are a Win, Win
Jared Lake, SVP and Head of Media Investments at Ocean Media, shares in Advertising Week why advertising on Netflix is a good thing for both advertisers and viewers.
Top-Line Growth in Today’s Crowded Video Landscape
Ocean Media’s Jared Lake recently presented a case study at MediaPost’s Search and Performance Insider Summit about launching a brand campaign across multiple platforms and why certain channels didn’t make the cut.
2022 Upfronts: Priorities from Both Sides of the Negotiating Table
The 2022 Upfront presentations have now wrapped up, which means the 2022 Upfront negotiations have officially begun. Ocean Media’s Dave Coleman, senior vice president of strategy and development, shared some of the priorities and takeaways from the 2022 Upfront/Newfront season with NextTV as $20 billion dollars’ worth of media budgets are negotiated over the next […]
Ocean Media Lands iTrust Capital Account
Win pushes agency into crypto vertical and caps 2021 as best growth year in its 25-year history. HUNTINGTON BEACH, Calif. — (January 31, 2022) – Ocean Media, the leading Independent media-buying agency, has extended its capabilities into the crypto vertical after winning iTrust Capital after a review, for its seventh win of 2021. iTrust Capital […]
Vroom is Going to the Super Bowl!
Our media buying client Vroom will be making its Super Bowl debut with their “No Pain” 30-second spot. The ad showcases how Vroom has turned the used-car buying industry upside down by making trips to a dealership a thing of the past. This also marks the second year in a row Ocean Media has purchased […]
Why NFL Week One Ratings Were Down
NFL ratings for week 1 were down between 10%-15% vs. last year for most games. Bear in mind, the NFL is still drawing massive numbers. For instance, the NBC Sunday Night Football broadcast was down 15% year over year, but it still drew nearly 19 million viewers and easily won the night as the most […]
Q4 Political Ad Landscape
Election season is coming and political advertisers are beginning to ramp up their budgets as they prepare to spend heavily over the next couple of months.