Connected TV (CTV) Usage Update
According to the latest data from comScore’s CTV study, average Connected TV usage increased to more than 3 hours per day for households in Q2 2020. A big part of this was likely due to the COVID-19 pandemic which has led to an overall increase in TV and Video consumption. Time Spent using streaming-only services […]
Infographic: Is Advertising During Live Events Worth It?
Is the high price tag of advertising during premium live TV events (think Superbowl) worth the premium cost? Premium Live TV Events, such as major live sporting events, enable marketers to tap into a highly captive and engaged audience – presenting a huge opportunity. We’ve created this infographic to help visualize that when placement is […]