Social Media Platforms Analysis – Part I
In this two-part series, we will be analyzing how the social media landscape has changed over the past 18 months both from an audience perspective, as well as learning about how these platforms are enticing users and content creators to maintain the platform relevance and drive usage. In this first part, we’ll be looking at: […]
Incrementality Testing in the Age of Consumer Privacy
When venturing to answer the burning questions about attribution and the best place to spend the next advertising dollar, advertisers often turn towards incrementality testing in the form of exposed and control groups. This is especially true of digital advertising channels due to the ease of ghost bidding methodologies for executing exposed vs. control studies. […]
2020 vs. 2019: A Look at Changes in National TV Ad Spending by Industry
Overall national TV spends were down 8% in 2020 when compared to 2019. This represents about $4B less in linear TV spend than the previous year, with about three quarters of that loss coming from just two categories!
Audio Landscape for 2021
Audio consumption patterns are continuing to shift as younger consumers gravitate towards digital streaming and podcasts.
Expected Advertising Trends for 2021
As we head into 2021 there is more uncertainty than usual about what trends to expect in the coming year. That said, many of the current trends we see in the advertising landscape were being established well before COVID, and are now accelerating because of the current environment. Something we expect to continue as we […]
2020 Election Viewership Recap
Like the rest of 2020, the elections were a wild ride for everyone. Take a look at the deck below for statistics about the 2020 elections, viewership trends, and network performance. Election viewership 2020 from David Coleman
An Update on Streaming Services
Network groups are consolidating their portfolio of content into one streaming platforms, giving us new platforms such as Discovery+ and Paramount+.
Are You Ready for Some Cable News?
What happens when you combine a global pandemic and a hotly contested, polarizing, presidential election? Incredibly high cable TV news viewership as “news” becomes our country’s new hit reality TV show. In looking across all cable news networks, Nielsen ratings have soared both year over year as well as compared to previous presidential election years […]
Redefining the Holiday Shopping Season
The 2020 Holiday shopping season will likely see continued shifts in consumer spending from in-store to online, as well as retailers launching “Black Friday” sales earlier than past Q4s. While we have seen similar trends in previous years—the impacts of COVID-19 will accelerate these changes. Below are some trends that we anticipate will have impacts […]
Lights! Camera! and Some Action!
COVID has pushed all industries into a new normal, and TV production is no exception. During the months of April, May, and into June, production came to a near standstill as companies determined how they would operate while still maintaining safety in the workplace. There are several new precautions that have been put in place […]