Recap: Top Vendors Present at Ocean Media’s Inaugural OOH Media Days
In 2023, the US digital out-of-home (DOOH) advertising sector accounts for a substantial 31.4% of the overall out-of-home (OOH) ad spend according to eMarketer. This recovery comes on the heels of a dip caused by the pandemic. Impressively, the US DOOH spending is expected to reach a substantial $2.87 billion this year, and forecasts anticipate […]
TV/OTT Media Strategy: Brand Building vs. Performance
A growing trend among performance marketers, predominantly e-commerce businesses, is their reevaluation of the role of linear television, and by extension, over-the-top (OTT,) in their channel mix strategy. Traditionally, performance marketers have considered linear TV and OTT as acquisition channels that supply mass reach and scale and evaluated their efficacy against a cost-per-acquisition goal or […]
2022 Upfronts: Priorities from Both Sides of the Negotiating Table
The 2022 Upfront presentations have now wrapped up, which means the 2022 Upfront negotiations have officially begun. Ocean Media’s Dave Coleman, senior vice president of strategy and development, shared some of the priorities and takeaways from the 2022 Upfront/Newfront season with NextTV as $20 billion dollars’ worth of media budgets are negotiated over the next […]
The State of OTT: What Advertisers Need To Know
Today, millions of Americans prefer to stream shows, movies, and other content via over-the-top media (OTT) thanks to the lower costs and wide range of choices — there’s truly something for everyone. In fact, according to Business Wire, the OTT market is expected to more than double to $194 billion by 2025. Here’s a look at […]
Is Podcast Media Buying Worth It? What Every CMO Should Know
Podcasts are gaining popularity, and more brands are advertising on this relatively new medium. According to the Podcast Industry Report, podcast listeners will increase 6.1% year-over-year (YoY) to 125 million between 2021 and 2022. The podcast industry is projected to reach $94.88 billion by 2028. Podcast audiences are not only large and growing. They also […]
Proven Strategies to Raise Your Super Bowl Advertisement ROI
With more than 90 million viewers in the U.S. alone, the Super Bowl has been the biggest night for advertisers for decades. But with advertising rates climbing to $6.5 million for a 30-second Super Bowl commercial cost in 2022 (up from $6.0 million in 2021), brands must do everything they can to get the most return on their […]
See How Ocean Media Uses First-Party Data for Better CTV Targeting
Digital advertising was significantly impacted with the rollout of iOS 14.5 in 2021 and is poised to experience a similar disruption with Google beginning to phase out cookies in 2022. Jared Lake, Ocean Media’s SVP, Head of Media Investments, recently spoke with Beet.TV about how brands can leverage their own first-party data, especially in CTV […]
Rakuten Brings the ChaChing to the Holidays
Ocean Media is excited to be a part of the great work being done by the team at Rakuten Rewards as they continue growing the Rakuten brand across linear TV, streaming, and digital platforms with their new “12 Days of ChaChing” holiday campaign. Read about the new campaign and other marketing initiatives being launched in MediaPost’s […]
Attribution Modeling: MTA vs. MMM
By Annmarie Turpin SVP Analytics, Ocean Media In the eternal quest to answer performance marketing’s most burning question – which marketing channels drive the highest ROI – the prevailing approaches fall in to one of two camps: multi-touch attribution or media mix modeling. Diametrically opposed in approach (bottom up vs. top down), each approach brings […]
The State of OTT Viewership
“Over-the-top” (OTT) viewing has been a growing trend the past few years; steadily the number of people and households watching streaming services has increased. In early 2020 when COVID and the resulting quarantines hit, more people than ever had the time and access to watch streaming content. The total reach of OTT rose 19.2% among […]