Ocean Media and Empower Media Merge to Form Empower Ocean Media Group, Now the Second-Largest Independent Media Agency Group in the U.S.
In a bold move set to redefine the media industry, Empower Media, celebrating 40 years of excellence, and Ocean Media, with 29 years of performance-driven results, have merged to create Empower Ocean Media Group, becoming the second-largest, full-funnel independent media agency group in the U.S., managing $1.5 billion in combined media billings. This merger partners […]
The Impact of AI Summaries on Content and Publishers
AI’s sprawling influence on advertising can be seen just about anywhere you look, ranging from creative to how advertising is bought and seemingly everything in between. But one area that is fundamentally impacted by AI’s pervasive presence is search. Search engines like Google and Bing now display answers from their AI models above traditional website […]
4 CTV Trends Taking Shape in 2025
In 2025, the narrative around CTV is remarkably clear. “Growth” and “opportunity” are the dominant themes when you look at new technology, ad innovation, and consumer habits. In other words, CTV is having another big year. From the explosive proliferation of FAST channels to the booming digital video ad spend and the innovative convergence of […]
What We Learned at Podcast Movement Evolutions 2025: 4 Key Takeaways That Will Make You Rethink Your Strategy
Ocean Media was in attendance at the Podcast Evolutions 2025 conference in Chicago, where creators, industry professionals, hosting platforms, networks, brands, and news media gathered to discuss the current state of the industry and its future direction. As podcasting continues to evolve from a niche channel into a core pillar of media strategy, this year’s […]
The Importance of Cultural Diversity and How it Impacts Advertising
Cultural diversity in advertising isn’t just a moral imperative—it’s a strategic advantage that can lead to better brand perception, broader reach, and more innovative campaigns. According to the Association of National Advertisers’ Alliance for Inclusive and Multicultural Marketing, 64% of consumers stated they are motivated or strongly motivated to support brands that advertise on TV […]
What’s New at Super Bowl LIX? 5 Media and Advertising Trends to Watch
The Super Bowl goes big in more ways than just the best two teams in football squaring off. The parties, the food, and, of course, the ads. But you can always expect something new from each year’s media blitz. Beyond the shift in how fans can watch, this year’s Super Bowl presents exciting opportunities for […]
Omnichannel vs. Multichannel Media Strategy: Which is Best for Your Brand?
Consumers are more connected than ever in today’s media landscape, moving across social media platforms, connected TV, mobile apps, and many more. To capture their attention and loyalty, brands need to break free from traditional, siloed marketing tactics and adopt a unified media strategy. The most common media strategies brands employ are between multichannel and […]
Netflix’s High-Stakes Gamble: A Christmas Day Showdown Could Determine Its Viability as a Sports Streamer
To say that Netflix’s recent foray into live sports with the Mike Tyson and Jake Paul fight was a mixed bag might be the most optimistic take one could come away with. On one hand, Netflix produced the most-streamed sporting event ever. On the other, the seven-fight card was marred by technical trouble, including buffering, […]
Google Keeps Third-Party Cookies: Implications for Marketing Strategy
After repeatedly delaying its plans, including a scheduled elimination in 2025, Google has now abandoned its efforts to phase out third-party cookies. Instead, they’ll introduce a system where users have more control over their online tracking. This unexpected shift marks a significant turning point in the ongoing battle between privacy and personalization. While the industry […]
Measuring Marketing Success: A Multi-Approach Strategy for Attribution
Download our latest whitepaper, ‘Navigating the Attribution Maze: A Better Approach to Marketing Measurement’ now for free! Year after year, measurement solutions consistently rank among the top business priorities in any marketing category. This is because every performance-driven brand in advertising shares the challenge of identifying the right questions to ask and acquiring the necessary […]