[Video] The Next Wave of Streaming Consolidation: What It Means for the Industry and Advertisers
The streaming industry is no stranger to shakeups. Ironically, the volatility of consolidation and change is one of the main constants in the industry. The latest merger reports that Warner Bros. Discovery rejected an acquisition bid from Paramount, sparking speculation that multiple suitors may soon be circling. To unpack what this moment says about the […]
[Video] The Future of Late Night
Late night television, once a cornerstone of American culture and a consistent part of the media mix is undergoing a shrinking platform. Within just weeks, two major franchises made headlines: For decades, late night offered advertisers a unique combination of cultural influence, celebrity access, and a brand-safe environment. Today, that value proposition is eroding. To […]
Ocean Media and BetMGM Win 2025 MediaPost OMMA Award
We are thrilled to announce that MediaPost has selected BetMGM and Ocean Media’s submission as the winner of the 2025 MediaPost OMMA (Online Media, Marketing, and Advertising) Awards in the category of Podcasts/Digital Audio! This achievement reflects the power of our partnership with BetMGM, showcasing the shared dedication, strategic alignment, and expertise that drove both […]
Ocean Media and Empower Media Merge to Form Empower Ocean Media Group, Now the Second-Largest Independent Media Agency Group in the U.S.
In a bold move set to redefine the media industry, Empower Media, celebrating 40 years of excellence, and Ocean Media, with 29 years of performance-driven results, have merged to create Empower Ocean Media Group, becoming the second-largest, full-funnel independent media agency group in the U.S., managing $1.5 billion in combined media billings. This merger partners […]
The Impact of AI Summaries on Content and Publishers
AI’s sprawling influence on advertising can be seen just about anywhere you look, ranging from creative to how advertising is bought and seemingly everything in between. But one area that is fundamentally impacted by AI’s pervasive presence is search. Search engines like Google and Bing now display answers from their AI models above traditional website […]
4 CTV Trends Taking Shape in 2025
In 2025, the narrative around CTV is remarkably clear. “Growth” and “opportunity” are the dominant themes when you look at new technology, ad innovation, and consumer habits. In other words, CTV is having another big year. From the explosive proliferation of FAST channels to the booming digital video ad spend and the innovative convergence of […]
What We Learned at Podcast Movement Evolutions 2025: 4 Key Takeaways That Will Make You Rethink Your Strategy
Ocean Media was in attendance at the Podcast Evolutions 2025 conference in Chicago, where creators, industry professionals, hosting platforms, networks, brands, and news media gathered to discuss the current state of the industry and its future direction. As podcasting continues to evolve from a niche channel into a core pillar of media strategy, this year’s […]
The Importance of Cultural Diversity and How it Impacts Advertising
Cultural diversity in advertising isn’t just a moral imperative—it’s a strategic advantage that can lead to better brand perception, broader reach, and more innovative campaigns. According to the Association of National Advertisers’ Alliance for Inclusive and Multicultural Marketing, 64% of consumers stated they are motivated or strongly motivated to support brands that advertise on TV […]
What’s New at Super Bowl LIX? 5 Media and Advertising Trends to Watch For
The Super Bowl goes big in more ways than just the best two teams in football squaring off. The parties, the food, and, of course, the ads. But you can always expect something new from each year’s media blitz. Beyond the shift in how fans can watch, this year’s Super Bowl presents exciting opportunities for […]
Omnichannel vs. Multichannel Media Strategy: Which is Best for Your Brand?
Consumers are more connected than ever in today’s media landscape, moving across social media platforms, connected TV, mobile apps, and many more. To capture their attention and loyalty, brands need to break free from traditional, siloed marketing tactics and adopt a unified media strategy. The most common media strategies brands employ are between multichannel and […]