Google Keeps Third-Party Cookies: Implications for Marketing Strategy

After repeatedly delaying its plans, including a scheduled elimination in 2025, Google has now abandoned its efforts to phase out third-party cookies. Instead, they’ll introduce a system where users have more control over their online tracking. This unexpected shift marks a significant turning point in the ongoing battle between privacy and personalization. While the industry […]

Measuring Marketing Success: A Multi-Approach Strategy for Attribution

Download our latest whitepaper, ‘Navigating the Attribution Maze: A Better Approach to Marketing Measurement’ now for free! Year after year, measurement solutions consistently rank among the top business priorities in any marketing category. This is because every performance-driven brand in advertising shares the challenge of identifying the right questions to ask and acquiring the necessary […]

Direct vs. Programmatic: Which Video Media Buying Strategy is Right for Your Brand?

In today’s competitive landscape, maximizing the return on ad spend is paramount for brands. Video advertising offers immense potential, but navigating the complex array of media buying strategies can be overwhelming, and without a strategic approach, can be a costly gamble. With countless platforms, formats, and targeting options available, selecting the right video media buying […]

Athletes, Apps, and Ads: A Look at the 2024 Olympics TV Advertising Landscape

2024 Paris Olympic Games

As the Olympic games start this week, brands are gearing up to capitalize on this global spectacle’s massive viewership and engagement opportunities. The Olympics aim to draw record viewership between their broadcast and new streaming features that will debut this year. Fans are already showing excitement for the games, as evidenced by a 24% increase […]

4 CTV Trends We’ve Seen Take Shape in 2024

Connected TV is booming in 2024. Viewership is high, advertising opportunities are increasing, and new tech is rolling out to bring the viewer closer to purchase. This year, we have seen a wave of innovation, with trends like shoppable ads, co-viewing measurement, and ad-supported tiers taking center stage. Here, we dive into four trends shaping […]

Third-Party Cookie Delay: Don’t Wait to Build a Privacy-First Data Strategy

After years of delays, Google is once again calling out the punter to tackle third-party cookie deprecation another day. In what was thought of as a bold move to let brands and advertisers know it was serious, Google phased out 1% of third-party cookies in Chrome at the start of 2024. But alas, Google announced […]

Event: Ocean Media Sports Playbook 2024

We had the great pleasure of hosting the top media vendors during Ocean Media’s Sports Playbook event at our offices. Partners from each media brand showcased their most recent and upcoming content, newest ad capabilities, and developing partner opportunities. They also provided insights and answered questions about the changing landscape of sports entertainment, offering perspectives […]

Ocean Media Asks: Who is the inspirational woman in your life?

In celebration of International Women’s Day, we asked our Ocean Media colleagues to recognize a woman in their life who helped guide, mentor, or inspired their career path, or played a pivotal role in where they are today. It could be a boss, a co-worker, a teacher, a parent, a community leader, etc. Here are […]