Why Holding Companies Phase Creativity Out of Media Strategy
The advertising and media investment industry does not suffer from a lack of intelligence or talent. Some of the sharpest strategists, planners, and buyers have longstanding relationships with their clients and respective agencies. However, despite the depth of experience and expertise, media strategies across brands, categories, and competitors continue to look increasingly interchangeable. That sameness […]
Recap: Top Vendors Present at Ocean Media’s Inaugural OOH Media Days
In 2023, the US digital out-of-home (DOOH) advertising sector accounts for a substantial 31.4% of the overall out-of-home (OOH) ad spend according to eMarketer. This recovery comes on the heels of a dip caused by the pandemic. Impressively, the US DOOH spending is expected to reach a substantial $2.87 billion this year, and forecasts anticipate […]