What You Can Expect From the 2025 Upfronts
From the continued dominance of live sports to the evolution of streaming ad tech, this year’s upfront landscape presents fresh opportunities and evolving challenges. Here, we break down the biggest themes shaping year’s upfront marketplace. Live events and sports remain the centerpiece of the upfronts Unsurprisingly, live sports are still the crown jewel of networks’ […]
TV/OTT Media Strategy: Brand Building vs. Performance
A growing trend among performance marketers, predominantly e-commerce businesses, is their reevaluation of the role of linear television, and by extension, over-the-top (OTT,) in their channel mix strategy. Traditionally, performance marketers have considered linear TV and OTT as acquisition channels that supply mass reach and scale and evaluated their efficacy against a cost-per-acquisition goal or […]
Predicting the Top Trends in Media for 2023
What will people be talking about and adjusting to throughout the year? The new year is ushering in fresh opportunities and carryover challenges in the media landscape. Many are continued trends from the past couple of years around data privacy and measurement. Read the full article on NextTV.com: Ocean Media’s Dave Coleman on his 2023 […]
The State of OTT: What Advertisers Need To Know
Today, millions of Americans prefer to stream shows, movies, and other content via over-the-top media (OTT) thanks to the lower costs and wide range of choices — there’s truly something for everyone. In fact, according to Business Wire, the OTT market is expected to more than double to $194 billion by 2025. Here’s a look at […]