Is Podcast Media Buying Worth It? What Every CMO Should Know
Podcasts are gaining popularity, and more brands are advertising on this relatively new medium. According to the Podcast Industry Report, podcast listeners will increase 6.1% year-over-year (YoY) to 125 million between 2021 and 2022. The podcast industry is projected to reach $94.88 billion by 2028. Podcast audiences are not only large and growing. They also […]