Video Podcasting Isn’t Replacing Audio, It’s Expanding Beyond It
Podcasting is undergoing one of its most meaningful shifts since the medium went mainstream. But contrary to the surface-level narrative, audio isn’t disappearing. In fact, listening habits are remaining remarkably consistent. What is changing, however, is where podcasts live, how audiences discover them, and the formats they extend into. As podcasts blur into YouTube, CTV, […]
Ocean Media and BetMGM Win 2025 MediaPost OMMA Award
We are thrilled to announce that MediaPost has selected BetMGM and Ocean Media’s submission as the winner of the 2025 MediaPost OMMA (Online Media, Marketing, and Advertising) Awards in the category of Podcasts/Digital Audio! This achievement reflects the power of our partnership with BetMGM, showcasing the shared dedication, strategic alignment, and expertise that drove both […]
Rakuten & Ocean Media Win Digiday Media Buying and Planning Awards – Best Podcast Campaign
We are thrilled to announce that Digiday has selected Rakuten & Ocean Media’s submission as the winner of the 2024 Digiday Media Buying and Planning Awards in the category of Best Podcast Campaign! This achievement is the culmination of the efforts put in over the past two years and underscores the strength of our collaboration […]
Podcast Media Buying: What’s the right strategy for your advertising?
By Kristen Coseo and Ally Kandel We’ve discussed why your brand needs to embrace podcast advertising and diversify spending into the medium. Let’s say you’ve made the case for investment and are allocating budget towards podcasts, now what? Podcast advertising isn’t as simple as looking at Apple’s Top 100 and spending your ad money on […]