Athletes, Apps, and Ads: A Look at the 2024 Olympics TV Advertising Landscape
As the Olympic games start this week, brands are gearing up to capitalize on this global spectacle’s massive viewership and engagement opportunities. The Olympics aim to draw record viewership between their broadcast and new streaming features that will debut this year. Fans are already showing excitement for the games, as evidenced by a 24% increase […]
4 CTV Trends We’ve Seen Take Shape in 2024
Connected TV is booming in 2024. Viewership is high, advertising opportunities are increasing, and new tech is rolling out to bring the viewer closer to purchase. This year, we have seen a wave of innovation, with trends like shoppable ads, co-viewing measurement, and ad-supported tiers taking center stage. Here, we dive into four trends shaping […]
3 Political Ad Trends to Expect for Election 2024
As the calendar flips to the summer months, we gradually approach the months-long general election cycle that will inevitably saturate television commercials, social media platforms, and news outlets. And there are already significant developments that are taking shape that will affect the advertising landscape. Political spending is expected to be higher than in previous elections, […]
Surviving the Streaming Surge: How Linear TV Still Holds Value
Linear TV is facing a double threat: a shrinking audience and a content exodus. With viewers flocking to streaming platforms and premium shows migrating away from traditional cable, the landscape for linear TV has changed dramatically. But is linear TV nearing extinction as some media outlets have made it out to be? Not quite. Linear […]
Rakuten & Ocean Media Win Digiday Media Buying and Planning Awards – Best Podcast Campaign
We are thrilled to announce that Digiday has selected Rakuten & Ocean Media’s submission as the winner of the 2024 Digiday Media Buying and Planning Awards in the category of Best Podcast Campaign! This achievement is the culmination of the efforts put in over the past two years and underscores the strength of our collaboration […]
Event: Ocean Media Sports Playbook 2024
We had the great pleasure of hosting the top media vendors during Ocean Media’s Sports Playbook event at our offices. Partners from each media brand showcased their most recent and upcoming content, newest ad capabilities, and developing partner opportunities. They also provided insights and answered questions about the changing landscape of sports entertainment, offering perspectives […]
Preparing For a TikTok Ban: Exploring Alternatives with a Proactive Social Strategy
The potential ban on TikTok has sent ripples across its vast user base, impacting various stakeholders in distinct ways. For users, the potential loss of access to this immensely popular platform signifies more than just a void in entertainment—it’s a rupture in their social fabric, severing ties and interactions with friends and communities. Content creators, […]
Uneven Playing Field: Why Your Sports Media Buying Strategy Matters More Than Ever
In recent years, the world of sports broadcasting and advertising has undergone a significant transformation, marked by shifting viewership patterns, and a surge in streaming services competing with traditional media companies for rights to broadcast content. The ripple effects of these changes are now shaping the future of sports rights deals, creating new challenges and […]
Ocean Media Asks: What Is Your All-Time Favorite Super Bowl Ad?
One of the great aspects of the Super Bowl is there is something for everyone. Whether you are a football fan, TV viewer, or enjoy the spectacle of a live event from your couch or at a party, America’s biggest unofficial holiday brings eyeballs to screens like no other. And since advertising (and oh yeah, […]
Mastering the FAST Lane: Why Free Ad-Supported TV Deserves Your Ad Spend in 2024
Free ad-supported TV (FAST) has continually risen over the years to compete with major subscription streaming platforms for viewers. In 2023, it reached over 100 million viewers, and recent data suggests it will continue to grow. FAST channels stand out due to their natural allure for consumers—particularly during times of economic uncertainty, where free content […]