BetMGM is the premier online betting service, providing a superior user experience for sports betting or casino gaming, using their web or app platform.
BetMGM is the premier online betting service, providing a superior user experience for sports betting or casino gaming, using their web or app platform.
BetMGM, a leading sports betting and gaming entertainment company, sought to dominate the Las Vegas market during the city’s week-long events for the big game. The NFL imposed strict advertising guidelines, creating significant challenges for the campaign. Clean zone restrictions limited potential OOH placements, requiring the team to be highly creative in maximizing exposure within allowed areas.
To overcome these challenges, the BetMGM and Ocean Media team focused on strategic placements that would deliver the highest impact.
The campaign focused on a multi-channel Out-Of-Home (OOH) strategy designed to engage visitors from arriving in Las Vegas until reaching their final destination. By strategically placing a variety of OOH assets throughout the city, BetMGM aimed to capture the attention of its target audience at every touchpoint. Key components of the campaign included: aerial banners, digital boards with 3D motion, car wraps, airport takeover digital displays, and static displays.