Ocean media inc logo light
  • Capabilities
      • Data Science & Measurement
      • Strategy & Insights
      • Media Planning & Buying
      Phone

      714-969-5244

      New Business

      charis.cropp@oceanmediainc.com

      Careers

      careers@oceanmediainc.com

      Media

      media@oceanmediainc.com

  • Clients
  • About
      • About
      • Meet the Leadership Team
      • Culture
      • Careers
      Phone

      714-969-5244

      New Business

      charis.cropp@oceanmediainc.com

      Careers

      careers@oceanmediainc.com

      Media

      media@oceanmediainc.com

  • Case Studies
  • News & Insights
  • Whitepapers
Contact Us
Ocean media inc logo light

Associate Digital Business Director

Apply Now

Job description

In today’s dynamic and rapidly shifting media environment, the Associate Digital Business Director serves as a senior strategic partner, responsible for shaping high-impact, cross-platform digital strategies that align with clients’ business goals. This role bridges strategic leadership, team development, operational oversight, and client partnership—delivering excellence across digital video, programmatic, mobile, and emerging channels.

The Associate Director plays a dual role: driving the strategic direction of client initiatives while leading the development and optimization of full-funnel digital media campaigns.

Essential duties and responsibilities

Strategic Planning & Innovation

  • Lead the development of forward-thinking digital strategies aligned with client and agency objectives.
  • Leverage cross-channel insights to inform integrated media plans with a focus on video, programmatic, CTV, and mobile.
  • Identify opportunities for innovation and growth by staying at the forefront of digital trends, tools, and technologies.
  • Connect digital strategy to client business metrics, customer acquisition, LTV, revenue goals and push beyond media KPIs to frame impact in business terms.
  • Own testing frameworks tied to client growth questions, define hypotheses, success criteria, and learning application across accounts.
  • Able to confidently translate business goals into cross-platform digital strategies and collaborate directly with buying team (e.g., YouTube, Meta, Programmatic, CTV) to guide execution.

 

Team Leadership & Collaboration

  • Partner closely with Digital, Operations, and Analytics to ensure strategic alignment and operational excellence across all digital touchpoints.
  • Foster skill development and a culture of collaboration.

 

Operational Management

  • Oversee the day-to-day management of digital campaigns, ensuring efficiency, quality, and timely delivery across all workstreams.
  • Collaborate on campaign measurement strategies, testing roadmaps, and the evolution of internal planning and reporting tools.

 

Performance & Budget Management

  • Track and optimize KPIs across campaigns, providing clear insights into performance and opportunities for improvement.
  • Manage budgets associated with digital media plans, ensuring responsible investment and ROI optimization.
  • Anticipate roadblocks, reframe client challenges, and bring forward strategic solutions that drive clarity and unlock momentum.

 

Stakeholder & Client Engagement

  • Serve as a strategic thought leader in client meetings and presentations, delivering clear, compelling narratives tied to business outcomes.
  • Contribute to new business development efforts and the growth of current client relationships by showcasing digital leadership and value creation.
  • Craft and deliver strategic narratives that build client confidence, shaping messaging for senior stakeholders, influencing digital direction, and securing buy-in for innovation or investment shifts.
  • Take lead in responding to client questions, overcoming hesitations, and guiding next steps, drawing in digital SMEs as needed to support momentum and confidence

Supervisory responsibilities

Can recommend hiring, terminating, corrective actions and performance reviews for account executive level employees

May execute performance reviews for account executive level employees

Education and Experience

Education

Bachelor’s degree (B.A. or B.S.) required

Experience

5-7+ years of digital media strategy, planning, and execution experience required, including team leadership

Proven success in managing cross-screen media campaigns (programmatic, mobile, CTV, video)

Strong familiarity with measurement, attribution, and media analytics tools

Specific knowledge required

Deep understanding of media landscape, including emerging digital technologies and platforms

Ability to lead strategic discussions and develop innovative solutions that drive business results

Strong analytical mindset with comfort in interpreting data and applying insights

Excellent communication and presentation skills, with the ability to influence senior-level stakeholders

Experience leading cross-functional teams and managing complex digital initiatives at scale

 

LANGUAGE SKILLS REQUIRED: 

Ability to read, analyze, and interpret common financial reports, and legal documents.  Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community.  Ability to write clear, concise, and persuasive documents.  Ability to effectively present information to top management, public groups, and/or clients

MATHEMATICAL SKILLS REQUIRED: 

Ability to work with mathematical concepts such as probability and statistical inference, and fundamentals of plane and solid geometry and trigonometry.  Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations

REASONING ABILITIES: 

Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables

  • Attention to Detail

Compensation Range: $85-$110k/year.  This is the pay range Ocean Media reasonably expects it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on level of experience, relevant skills, professional certifications, market pay, and demand for the role. Ocean Media reserves the right to modify this pay range at any time.

Ocean Media Perks:

  • Competitive salary and annual performance bonus
  • Flexible working environment
  • 18 Paid company holidays and Paid Summer Fridays/half days
  • Unlimited Paid Time Off
  • Baby bonding benefit
  • Subsidized medical benefits
  • Fun thematic parties and team-building activities
  • Work from home and continuing education reimbursements available
  • Snacks, drinks, and catered lunches in the office

EEO/Minorities/Females/Disabled/Veterans

Back to Careers

Apply now

"*" indicates required fields

Name*
Are you eligible to work in the United States?*
Do you now or will you in the future, require employer sponsorship?*
Max. file size: 50 MB.
This field is hidden when viewing the form
Drop files here or
Max. file size: 50 MB.
    Consent
    This field is for validation purposes and should be left unchanged.

    Let your brand

    Reach Further

    Contact Us
    Back to top
    Phone

    714-969-5244

    New Business

    charis.cropp@oceanmediainc.com

    Careers

    careers@oceanmediainc.com

    Media

    media@oceanmediainc.com

    • Data Science & Measurement
    • Strategy & Insights
    • Media Planning & Buying
    • Clients
    • News & Insights
    • Whitepapers
    • About
    • Our Team
    • Careers
    • Culture
    • Contact Us
    Icon-icon-linkedin Twitter Icon-icon-facebook
    • Privacy Policy
    • Cookie Policy
    • Sitemap
    © Ocean Media 2025. All rights reserved.
    We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies. Read More

    Do not sell my personal information.
    ACCEPTDECLINE
    COOKIE SETTINGS
    Manage consent

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
    CookieDurationDescription
    cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
    cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
    cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
    cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
    cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
    viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
    Functional
    Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
    Performance
    Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
    Analytics
    Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
    Advertisement
    Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
    Others
    Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
    SAVE & ACCEPT
    Ocean media inc logo light
    Capabilities

    Data Science & Measurement

    Strategy & Insights

    Media Planning & Buying

    Clients

    About

    About Ocean Media

    Meet the Team

    Culture

    Careers

    Case Studies

    News & Insights

    Whitepapers

    Contact Us