Preparing For a TikTok Ban: Exploring Alternatives with a Proactive Social Strategy
The potential ban on TikTok has sent ripples across its vast user base, impacting various stakeholders in distinct ways. For users, the potential loss of access to this immensely popular platform signifies more than just a void in entertainment—it’s a rupture in their social fabric, severing ties and interactions with friends and communities. Content creators, […]
4 Influencer Marketing Trends to Expect in 2024
For a variety of reasons, influencer marketing is a creative solution for many brands that can’t produce brand-centric first creative with lots of dollars behind it. It’s also the way consumers are using and consuming content on key social platforms such as TikTok, Instagram and YouTube. Short-form, user-generated content like shorts and reels provides authenticity […]