Podcasts Go Primetime: New Competition Takes on YouTube For Control of the TV Screen
What started on everyone’s commute or exercise routine found its way to the living room. Not only are people watching their favorite podcasts (of the shows that offered a visual alternative), but platforms like YouTube are increasing the discovery of other shows. That much was confirmed when Ocean Media visited the Podcast Movement Evolutions conference. […]
Podcast Media Buying: What’s the right strategy for your advertising?
By Kristen Coseo and Ally Kandel We’ve discussed why your brand needs to embrace podcast advertising and diversify spending into the medium. Let’s say you’ve made the case for investment and are allocating budget towards podcasts, now what? Podcast advertising isn’t as simple as looking at Apple’s Top 100 and spending your ad money on […]
Diversifying Ad Spending: Why Brands Need to Embrace Podcast Advertising
If it seems like a new podcast series drops every day, it may not be your imagination and closer to reality than hyperbole. That’s a welcome development if you are an advertiser who is looking for a new avenue to broadcast your message. As the space continues to mature, brands that embrace podcast advertising strategically […]