Etsy is a marketplace where people around the world connect, both online and offline, to make, sell and buy unique goods.
Etsy is a marketplace where people around the world connect, both online and offline, to make, sell and buy unique goods.
Etsy had traditionally been a place where people came to buy something once a year vs. their go-to place for retail gifting. They tasked Ocean Media with finding media solutions to help Etsy position themselves as a marketplace of unique sellers where consumers could buy beyond holiday season and throughout the year.
We conducted a proof of concept local test followed by a test-and-learn strategy that ramped up into peak seasonality in Q4
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