Weebly Chooses Ocean Media as Media Planning and Buying Agency of Record
Weebly, a global platform that helps millions of entrepreneurs bring their small business dreams to life online, announced this week it has selected Ocean Media, the largest independent media buying agency on the West Coast and one of the largest independents in the country, as its agency of record for television media buying.
“We are pleased to partner with an innovative company such as Weebly”
Weebly is known for its easy and affordable website creation tool that allows people to showcase their work, communicate with clients, and sell products online. The company is growing rapidly with users creating more than 30M websites resulting in more than 250M unique visitors per month to those sites.
Ocean Media will handle all media planning and buying for the national campaign launching today, with a focus on driving new user acquisition. Spots will air on a variety of major cable networks, including TBS, HGTV, CNN, and Spike. The return to television advertising, especially with Ocean Media’s focus on data-driven results, will expand Weebly’s reach and further differentiate the company from its competitors.
“We’re inspired by the entrepreneurs using Weebly to bring their dreams to life,” said Andy Young, Weebly Chief Marketing Officer. “We feel like the best way to tell our story is through their stories and our new campaign features Weebly entrepreneurs. We wanted to combine our new advertising with an analytical and ROI-based approach to media. With Ocean Media we are getting that approach along with a proven track record of building top brands.”
“Weebly is a perfect fit for our agency and we look forward to helping take their business and their brand to the next level,” said Jay Langan, President, Ocean Media. “With their unique website building features, the company is poised for continued growth.”
“We are pleased to partner with an innovative company such as Weebly,” said Mike Robertson, founder and CEO of Ocean Media. “Our ability to measure the effectiveness of TV campaigns and provide actionable insights will provide a competitive advantage for Weebly.”
Ocean Media is the agency for many well-known brands such as eHarmony, Priceline.com, Overstock.com, Realtor.com, and Ancestry.com, among others.