Event: Ocean Media Sports Playbook 2024
We had the great pleasure of hosting the top media vendors during Ocean Media’s Sports Playbook event at our offices. Partners from each media brand showcased their most recent and upcoming content, newest ad capabilities, and developing partner opportunities. They also provided insights and answered questions about the changing landscape of sports entertainment, offering perspectives […]
The 4 Biggest Takeaways from CES 2024
It’s been said that there is something for everyone at the Consumer Electronics Show (CES). And it’s true, especially if you’ve been following the latest developments in media and advertising. Once again, CES 2024 showcased groundbreaking developments and revealed trends that will shape the landscape in the coming year and beyond. From the evolution of […]
Media lessons learned for 2024
Jay Langan, CEO of Ocean Media spoke to Campaign US about some of the major challenges and shifts confronting media planning and buying in 2023 and how those lessons can be applied in the new year. As we head into Q4, high interest rates, inflation, and the lingering effect of strikes are predicted to impact […]