4 CTV Trends We’ve Seen Take Shape in 2024
Connected TV is booming in 2024. Viewership is high, advertising opportunities are increasing, and new tech is rolling out to bring the viewer closer to purchase. This year, we have seen a wave of innovation, with trends like shoppable ads, co-viewing measurement, and ad-supported tiers taking center stage. Here, we dive into four trends shaping […]
Mastering the FAST Lane: Why Free Ad-Supported TV Deserves Your Ad Spend in 2024
Free ad-supported TV (FAST) has continually risen over the years to compete with major subscription streaming platforms for viewers. In 2023, it reached over 100 million viewers, and recent data suggests it will continue to grow. FAST channels stand out due to their natural allure for consumers—particularly during times of economic uncertainty, where free content […]
The State of OTT: What Advertisers Need To Know
Today, millions of Americans prefer to stream shows, movies, and other content via over-the-top media (OTT) thanks to the lower costs and wide range of choices — there’s truly something for everyone. In fact, according to Business Wire, the OTT market is expected to more than double to $194 billion by 2025. Here’s a look at […]