The Impact of AI Summaries on Content and Publishers
AI’s sprawling influence on advertising can be seen just about anywhere you look, ranging from creative to how advertising is bought and seemingly everything in between. But one area that is fundamentally impacted by AI’s pervasive presence is search. Search engines like Google and Bing now display answers from their AI models above traditional website […]
The 4 Biggest Media Takeaways from CES 2025
CES 2025 has once again set the stage for groundbreaking innovation and industry-shaping trends, offering a glimpse into the future of technology, entertainment, and advertising. This year, four themes emerged as pivotal takeaways for the media landscape specifically: the rapid evolution of streaming platforms and their advertising capabilities, the transformative impact of programmatic advertising in […]