Google Keeps Third-Party Cookies: Implications for Marketing Strategy
After repeatedly delaying its plans, including a scheduled elimination in 2025, Google has now abandoned its efforts to phase out third-party cookies. Instead, they’ll introduce a system where users have more control over their online tracking. This unexpected shift marks a significant turning point in the ongoing battle between privacy and personalization. While the industry […]
Athletes, Apps, and Ads: A Look at the 2024 Olympics TV Advertising Landscape
As the Olympic games start this week, brands are gearing up to capitalize on this global spectacle’s massive viewership and engagement opportunities. The Olympics aim to draw record viewership between their broadcast and new streaming features that will debut this year. Fans are already showing excitement for the games, as evidenced by a 24% increase […]
3 Political Ad Trends to Expect for Election 2024
As the calendar flips to the summer months, we gradually approach the months-long general election cycle that will inevitably saturate television commercials, social media platforms, and news outlets. And there are already significant developments that are taking shape that will affect the advertising landscape. Political spending is expected to be higher than in previous elections, […]
Third-Party Cookie Delay: Don’t Wait to Build a Privacy-First Data Strategy
After years of delays, Google is once again calling out the punter to tackle third-party cookie deprecation another day. In what was thought of as a bold move to let brands and advertisers know it was serious, Google phased out 1% of third-party cookies in Chrome at the start of 2024. But alas, Google announced […]
Uneven Playing Field: Why Your Sports Media Buying Strategy Matters More Than Ever
In recent years, the world of sports broadcasting and advertising has undergone a significant transformation, marked by shifting viewership patterns, and a surge in streaming services competing with traditional media companies for rights to broadcast content. The ripple effects of these changes are now shaping the future of sports rights deals, creating new challenges and […]
Ocean Media Asks: What Is Your All-Time Favorite Super Bowl Ad?
One of the great aspects of the Super Bowl is there is something for everyone. Whether you are a football fan, TV viewer, or enjoy the spectacle of a live event from your couch or at a party, America’s biggest unofficial holiday brings eyeballs to screens like no other. And since advertising (and oh yeah, […]
Mastering the FAST Lane: Why Free Ad-Supported TV Deserves Your Ad Spend in 2024
Free ad-supported TV (FAST) has continually risen over the years to compete with major subscription streaming platforms for viewers. In 2023, it reached over 100 million viewers, and recent data suggests it will continue to grow. FAST channels stand out due to their natural allure for consumers—particularly during times of economic uncertainty, where free content […]
How Implicit Bias Affects Advertising and What Brands Can Do About It
We all possess both positive and negative biases, many of which operate subconsciously, influencing our actions without our awareness. However, what occurs when these unconscious biases seep into advertising? This can occur in different ways. One of the most common is through the creative messaging in advertising campaigns. This includes issues like a lack of […]
Media lessons learned for 2024
Jay Langan, CEO of Ocean Media spoke to Campaign US about some of the major challenges and shifts confronting media planning and buying in 2023 and how those lessons can be applied in the new year. As we head into Q4, high interest rates, inflation, and the lingering effect of strikes are predicted to impact […]
Recap: Top Vendors Present at Ocean Media’s Inaugural OOH Media Days
In 2023, the US digital out-of-home (DOOH) advertising sector accounts for a substantial 31.4% of the overall out-of-home (OOH) ad spend according to eMarketer. This recovery comes on the heels of a dip caused by the pandemic. Impressively, the US DOOH spending is expected to reach a substantial $2.87 billion this year, and forecasts anticipate […]