Why Channel Agility Breaks Down Inside Holding Companies
Video is no longer confined to linear television, commerce is no longer isolated to the point of sale, and audio does not live only in radio. Media behaviors overlap constantly, and consumer journeys rarely follow a clean channel sequence. So why are so many holding company operating models built for a world where channels were […]
What the 2026 Winter Olympics Reveal About the Next Era of Performance-Driven TV
As live events reclaim their place at the center of media consumption, NBCUniversal is using the 2026 Winter Olympics to showcase what the next era of TV advertising looks like: performance-driven, data-informed, and dynamically optimized in real time. Not surprisingly, NBCUniversal sold out its Olympic inventory, setting yet another Winter Olympics ad sales record. The […]
The 4 Biggest Media Takeaways from CES 2026
CES has always been a window into what’s next, and this year was no exception. From agentic AI reshaping how media is bought and sold, to brands wrestling with creativity in an age of automation, to live sports tightening their grip on the media ecosystem, CES 2026 revealed where momentum is building, and where marketers […]
The Impact of AI Summaries on Content and Publishers
AI’s sprawling influence on advertising can be seen just about anywhere you look, ranging from creative to how advertising is bought and seemingly everything in between. But one area that is fundamentally impacted by AI’s pervasive presence is search. Search engines like Google and Bing now display answers from their AI models above traditional website […]
4 CTV Trends Taking Shape in 2025
In 2025, the narrative around CTV is remarkably clear. “Growth” and “opportunity” are the dominant themes when you look at new technology, ad innovation, and consumer habits. In other words, CTV is having another big year. From the explosive proliferation of FAST channels to the booming digital video ad spend and the innovative convergence of […]
What You Can Expect From the 2025 Upfronts
From the continued dominance of live sports to the evolution of streaming ad tech, this year’s upfront landscape presents fresh opportunities and evolving challenges. Here, we break down the biggest themes shaping year’s upfront marketplace. Live events and sports remain the centerpiece of the upfronts Unsurprisingly, live sports are still the crown jewel of networks’ […]
Carriage Disputes Are Changing: A Proactive Strategy for Advertisers
Carriage disputes, those contentious negotiations between networks and distributors over programming fees, may seem like a distant headache during your ad campaign planning. But for brands and media buyers, they’re a critical hurdle to navigate to ensure your advertisement connects with its audience, especially when they happen during a live event with a large audience […]
The Importance of Cultural Diversity and How it Impacts Advertising
Cultural diversity in advertising isn’t just a moral imperative—it’s a strategic advantage that can lead to better brand perception, broader reach, and more innovative campaigns. According to the Association of National Advertisers’ Alliance for Inclusive and Multicultural Marketing, 64% of consumers stated they are motivated or strongly motivated to support brands that advertise on TV […]
What’s New at Super Bowl LIX? 5 Media and Advertising Trends to Watch
The Super Bowl goes big in more ways than just the best two teams in football squaring off. The parties, the food, and, of course, the ads. But you can always expect something new from each year’s media blitz. Beyond the shift in how fans can watch, this year’s Super Bowl presents exciting opportunities for […]
The 4 Biggest Media Takeaways from CES 2025
CES 2025 has once again set the stage for groundbreaking innovation and industry-shaping trends, offering a glimpse into the future of technology, entertainment, and advertising. This year, four themes emerged as pivotal takeaways for the media landscape specifically: the rapid evolution of streaming platforms and their advertising capabilities, the transformative impact of programmatic advertising in […]