News

Recap of FOX’s 2013 Premiere Week

09.18.13

FOX debuted its new shows for the season a week before the rest of the networks. The move seems to have paid off for the most part, as the new shows debuted with medium-strong ratings and big social media numbers.

Sleepy Hollow

Viewers: 10.1 Million (3.5 in 18-49)

Facebook Likes: 312,000

Facebook Talking About: 341,000

Over the past week, Facebook Likes have increased by 130% and people talking about the show on Facebook have jumped 658%. The show is now sitting strong as the fourth most popular new show this year on Facebook.

Dads

Viewers: 5.6 Million (2.1 in 18-49)

Facebook Likes: 70,000

Facebook Talking About: 32,000

Over the past week, Facebook Likes have increased by 37% and people talking about the show on Facebook have jumped 129%. Critics have not been kind to the show so far, so we’ll see how well the ratings hold up.

Brooklyn Nine-Nine

Viewers: 6 Million (2.5 in 18-49)

Facebook Likes: 88,000

Facebook Talking About 69,000

Over the past week, Facebook Likes have increased by 88% and people talking about the show on Facebook have jumped 345%. The creative crew behind the show has a strong track record, and critics have loved the show so far. It’s poised to keep on rising in popularity.

So far Facebook Likes and ratings have performed inline with each other. Be sure to check out our social media tracking tool for this fall’s new TV shows to see how Facebook and ratings continue to correlate.