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Priceline.com Joins Super Bowl Advertising Lineup

01.30.09

NORWALK, Conn.–(BUSINESS WIRE)– Priceline.com (Nasdaq: PCLN), said today that it has succeeded in making a last-minute play to join the lineup of TV advertising sponsors for Sunday’s Super Bowl in Tampa, FL, between the Pittsburgh Steelers and Arizona Cardinals.

Priceline.com will air one of its brand new spots featuring William Shatner as The Priceline Negotiator, a relentless deal-maker who will stop at nothing to get priceline.com customers the best possible bargains on their travel purchases. The spot, which focuses on the economy, shows how budget-conscious consumers can afford to travel if they use priceline.com. “These are unsettling times, and people need to know that it’s OK, even good for them, to take time off and take a vacation,” said Mr. Shatner. “The Negotiator reassures them that an affordable getaway is still within their reach.” The spot was created by San Francisco-based ad agency Butler, Shine, Stern and Partners. Click to see the Super Bowl spot.