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Priceline Partners with Chevrolet in New Chevrolet AppShop

01.13.14

media buying agency for pricelineIn the upcoming months, Priceline will become the hotel booking provider for Chevrolet vehicles.

The partnership will make Priceline.com’s services available to Chevrolet owners in two new ways.

  • Pressing the blue OnStar button in equipped cars will give drivers immediate access to live advisors that can book the hotel room for them.
  • Chevrolet is releasing vehicles with an AppShop this summer. All a driver needs to do is download the Priceline app and they can access Priceline’s inventory right from their car’s dashboard.

“Hotels are one of the most requested categories GM’s OnStar customers seek information about while traveling, and we see an immense opportunity to fulfill a strong consumer need,” said Brett Keller, Chief Marketing Office of priceline.com. “We built a custom priceline.com app for Chevrolet owners that gives last-minute bookers an ability to locate, compare, and book their preferred hotel in seconds with the touch of a button.”

When it comes to same-day hotel booking, most people do it on the go. After 6PM, 70% of all same-day bookings on Priceline come from mobile devices. Putting those services in cars makes it even easier for people to find a hotel.

OnStar access will be available during the first quarter of 2014 and the app will be available for download this summer in all properly-equipped 2015 Chevrolet models.

Ocean Media has provided media buying and media planning services for Priceline.com since the travel giant launched more than 14 years ago. You can learn more about Priceline in the following commercial from our media buying campaign: