Overstock Launches New Commercials With Mike Ditka
Hot on the heels of very strong third quarter financial results, Overstock.com recently launched a brand new ad campaign centering around two of the shining stars from the 1985 Chicago Bears Super Bowl team. Hall of Fame coach Mike Ditka and “punky” Quarterback Jim McMahon reunite in the commercial to field questions in a press conference on saving big with Overstock.
“Overstock.com was pleased to bring together the two powerhouses of Mike Ditka and Jim McMahon once again,” said Overstock.com Co-President, Stormy Simon. “Coach Ditka portrays the same passion and excitement we feel about our business.”
2013 has been a big year for Overstock’s advertising as the brand has been looking to expand its customer demographics with spots featuring Snoop Lion, and now former NFL stars. The commercial (which can also be viewed above) can currently be seen across the country on networks like Spike, FX, USA and HGTV.
“Overstock.com is a big player in online shopping and a world-class operation. I’m only going to associate my name with that level of company,” Ditka says. “It was a pleasure to work with the company and to be reunited with Jim McMahon.”
Watch out for the next commercials in the series to air during the holidays and into next year.