Ocean Waves: Say Hi to Larry Magtoto


Ocean Waves is your behind-the-scenes look at the people who make Ocean Media a leading independent media planning and buying agency. We chat with the employees who make our agency so great, ask them a number of questions and then share their answers with the world. Today we are spotlighting Laureano (Larry) Magtoto, Ocean Media’s Director of Information Technology. 

Name: Laureano (Larry) Magtoto
Position: Director of Information Technology

In a nutshell, my job at Ocean Media is to…

…get out of this nutshell that I’ve been put in. Just kidding. I’m here to make sure that computers don’t explode—and to make sure Mike is happy. I’m the IT guy—I fix the computers, make sure the network is running, make sure we’re not spending too much money on technology, and I’m here to make sure that I say “no” to people when they ask for special requests. Kidding again.

The clients I work with are:

I used to help everyone with all the accounts, then one day Mike came up to me and asked what I knew about DSL, and the IT guy was born. So I did both for a while, but it eventually became too much.

What sets Ocean Media apart from other agencies?

From the get-go, we weren’t afraid to do things our way. We’d look at processes and ask how other places are doing things, and how can we do it better than the competition. We’ve been challenged before on how we do things because it isn’t how other places do it, but we like to think that the way we do it satisfies our clients better.

What’s your favorite thing about Ocean Media?

Our new offices! Overall, though, the environment is great—it’s not as bureaucratic as a lot of other places I’ve worked at.

When it comes to working in media, what skills or traits would help someone go far in the industry?

A desire to work, and to work efficiently—because you do put in long hours in this industry. Making sure that Mike is happy has helped me go far, so make sure others you’re working with are happy, too. To do things differently. In the IT world, there are a lot of trends that we could spend the money on and be part of, but do we really need that? Or do we stick with older technology that still works well for us and what we need to do? Those are the important things.

Any advice or words of wisdom for someone getting into this side of the business?

Learn the basics. Learn what terms like CPM and GRP mean. Everything else will just depend on the kind of company that you want to be a part of.

The most influential person/people in my life have been:

God and family.

My favorite artist is:

Third Eye Blind. I don’t have any stories about the band, I just really liked them in college and, you know, that’s what you do in college. You listen to Third Eye Blind and you walk around hugging people.

If you were stranded on an island, what three things would you want to have with you?

Food, a boat, and a horde of Vikings to help me conquer neighboring islands after we all pile into the boat. It’s a pretty big boat to hold a horde, by the way.

If you could be someone else for a day, who would it be?

I would be Tyler Durden, Brad Pitt’s character Fight Club, because, well…have you seen him in all his glistening glory?