Ocean Media’s Analytics-First Approach Continues to Drive Growth
By leveraging its unique focus on analytics Ocean Media, the largest independent media buying agency on the West Coast, continued its momentum from 2014 by growing its overall billings in the first quarter of 2015 while at the same time increasing its client roster and employee headcount.
“Our proprietary use of analytics to show clients the return they are getting on their advertising dollars really sets us apart from other agencies,” said Mike Robertson, Chairman and CEO, Ocean Media. “The number of new clients we have added shows companies want to make their TV budgets accountable, and we can do that.”
Some of the companies to recently partner with Ocean Media include Jet, a company that is re-defining the shopping club experience; Babbel, the online language learning company; Gameloft, a leading video game developer; Sunrun, a residential solar energy provider; Easy Closets, the leading provider of DIY custom closet organizers; and Blue Shield of California.
In order to serve both its existing and new clients effectively Ocean increased staff by 9 percent in 2014 and opened an office on Madison Avenue in New York City. To further accommodate the increase in headcount and growth, the company will be expanding its Huntington Beach offices in 2015 to include the 10th floor of its current building where Ocean already occupies the top two floors.
“Keeping our clients happy and providing the best service possible is a key part of our continued success and growth,” said Ocean Media’s President, Jay Langan. “We’re proud of the fact many of our new clients are referred to us by our existing accounts.”
The agency’s extensive media buying experience and track record for building brands continues to make it an attractive partner for companies looking to scale their businesses and optimize their advertising campaigns. Additionally, Ocean has expanded its online capabilities, particularly for digital video, to include in-house programmatic ad buying for clients. Programmatic buying is the fastest growing segment of online advertising, and a service Ocean is providing to those clients wanting to take advantage of its efficiency.
“Our combination of TV, radio, print, and digital media buying services allows for us to have a media agnostic outlook for our clients,” said Ron Luebbert, COO, Ocean Media. “By leveraging tracking and analytical data we can funnel budgets toward the most effective media channels and make optimizations on an ongoing basis.”