Ocean Media Signs Two-Year Contract Extension as Priceline.com’s Media Planning and Buying Agency
HUNTINGTON BEACH, Calif., Apr 04, 2011 (BUSINESS WIRE) — Ocean Media (www.oceanmediainc.com), a leading independent media planning and buying agency, today announced that priceline.com, the U.S. business of the Priceline Group of Companies, has extended its contract with the agency for an additional two years. Ocean Media shares honors with William Shatner as priceline.com’s longest-tenured partners in its advertising campaigns, having worked with the company for 13 years. Terms of the contract were not disclosed.
Priceline.com is the leading travel service for value-conscious leisure travelers, giving customers multiple ways to save on airline tickets, hotel rooms, rental cars, vacation packages and cruises. In addition to its extensive collection of published rates and fares, priceline.com’s famous Name Your Own Price(R) service can deliver even deeper savings of up to 60 percent on hotel rooms, 50 percent on airline tickets and 40 percent on rental cars.
The contract renewal affirms Ocean Media’s ability to sustain ad performance over time with forward-focused media strategies. Acting as the architect for priceline.com’s national ad planning and buying since the online travel service launched in April 1998, Ocean Media’s contribution to priceline.com’s U.S. success has been widely recognized by industry leaders. The Brand Institute, an independent marketing company, cited priceline in USA Today as being branded nationally faster than any other company in history. In the fourth quarter of 2010, the Priceline Group of Companies had $3.26 billion in gross travel bookings, an increase of 44.2 percent over a year ago.
“Ocean Media has done an exceptional job of developing and executing strategic and efficient media buys that work, to which priceline.com’s U.S. success can attest, from the very beginning and throughout our long relationship,” said Brett Keller, Chief Marketing Officer of priceline.com.
“We are excited to continue our valued partnership with priceline.com, one that has already spanned almost 13 years,” said Mike Robertson, founder and co-CEO, Ocean Media. “It makes us exceptionally proud of the longevity in tenure and success as their media agency and partner.”
About Ocean Media
Ocean Media (oceanmediainc.com) is a leading independent media planning and buying agency, founded in 1996 and based in Huntington Beach, Calif. Adhering to the philosophy that return on investment (ROI) should be at the forefront of every advertising campaign, Ocean Media develops media strategies that reach the right audience, incite action and generate results. With transparency and a risk-averse focus on continuous testing and evaluation, comprehensive analytics and optimization, Ocean Media has been the media architect behind campaigns that built such name brands as Priceline.com (13 years of service), FreeCreditScore.com (11 years), eHarmony.com (nine years), Overstock.com (seven years) and Angie’s List (two years), among others.