Ocean Media was featured in the November 2016 issue of the Orange County Business Journal (OCBJ), covering a range of topics including analytics, media buying strategies, programmatic media buying, and fostering lasting client relationships:
The agency’s strategy appears to be working well for several long-term clients, including Overstock.com, Priceline.com, and eHarmony that collectively spend about $200 million on media placements a year.
Ocean Media, which marked its 20th anniversary this year and has about 130 employees, helped Priceline founder Jay Walker and now-Chief Executive Brett Keller launch the travel booking website in the agency’s first year of business.
“Nineteen years later we still do all their media,” Ocean Media’s Founder and Chief Executive Officer Mike Robertson said of Priceline, which distinguished itself with “Name Your Own Price” business model and is now owned by the Priceline Group Inc. “That kind of is a crazy long run. We’ve been through a few different CMOs and CEOs and we’ve gotten along with everybody.”
You can read the entire article here – HB Media Buyer Gains Steam With Analytics (subscription needed)