Ocean Media Named Agency of Record for Mylife.com
Media Planning and Buying Agency to Launch First Television Ad CampaignFor Online People Search Leader; ‘Best Way to Reach the Next Level’
HUNTINGTON BEACH, Calif. (April 5, 2010) – Ocean Media (www.oceanmediainc.com), a leading independent media planning and buying agency, has been selected by Mylife.com as its agency of record to plan and execute the first national television ad campaign for the Internet’s leading people search site.
Set to launch in mid-May, the “Who’s searching for you?” TV campaign is designed to drive awareness of Mylife.com with a fundamental focus on return-on-investment (ROI) and profits, a hallmark of Ocean Media’s media planning and buying philosophy.
The ad campaign will be national in focus, conducted across many of the most recognized and popular cable television networks, including Fox News, HGTV and A&E, among others. With creative from Handmade Productions, the TV spots direct viewers to “go to Mylife.com” to find out if there are messages waiting for them from school friends, colleagues, relatives and past loves.
Mylife’s target population for the ad campaign is ages 35 to 64, with a particular goal of achieving expansion at the top end of the demographic – an age group that has been proven, through Facebook and other social media sites, to embrace online networking.
“Through online marketing, Mylife.com has achieved great success in becoming one of the web’s fastest-growing sites and the leader in people search, yet we recognize that the best way to reach the next level is through offline marketing,” said Armen Avedissian, vice president, Mylife.com.
“When it comes to building online brands through TV spots, there is no peer to Ocean Media,” Avedissian said. “Having worked at eHarmony, I had first-hand knowledge of Ocean Media’s role in establishing that brand as the online dating leader it is today. We’re tremendously excited about what Ocean Media will do for Mylife as well.”
Ocean Media has been the media architect behind the ad campaigns that built such brand names as Priceline.com, freecreditscore.com, eHarmony.com, Overstock.com, and Angie’s List, among others. Risk-averse by nature, the agency employs a sustained focus on comprehensive testing and evaluation, analytics and optimization. Each campaign is designed to reach the right audience, stimulate action and achieve results.
“We’re delighted to help Mylife.com expand its visibility and its business before a national television audience,” said Mike Robertson, chairman and co-CEO, Ocean Media. “Partnering with online companies and enabling them to take full advantage of traditional media is our forte, and we’re eager to work with Mylife, to turn the company into a household name.”
Mylife.com is the world’s first single source for people search, providing one place to find people reliably and easily, and manage multiple relationships across social networks and online channels. Launched in February 2009 and based in Santa Monica, Mylife was the result of the successful merger between Reunion.com and Wink.com in November 2008. The site has more than 62 million members and approximately 14 million unique visitors conducting more than 20million new searches for people each month. Mylife is one of the fastest growing web sites and a top-ranked site, according to comScore, Media Metrix and Nielson Online.
About Ocean Media
Ocean Media (oceanmediainc.com) is a leading independent media planning and buying agency, recognized as a trailblazer in using offline media to build brands that thrive online. Adhering to the philosophy that return on investment (ROI) should be at the forefront ofevery advertising campaign, Ocean Media is structured to reach the right audience, incite action and generate results. Withtransparency and a risk-averse focus on continuous testing and evaluation, comprehensive analytics and optimization, Ocean Media has been the media architect behind campaigns that built such name brands as Priceline.com, freecreditscore.com, eHarmony.com, Overstock.com and Angie’s List, among others. Founded in 1996 as a unit of the Ocean Media Holding Company, Ocean Media is based in Huntington Beach, Calif. In January 2011, Ocean Media Group will open Ocean West Media in Culver City.