Ocean Media Helps Get AutoTrader Back on Track
As the media buying agency responsible for launching some of the most well-known dotcom brands, Ocean Media has always known that offline advertising is an integral part of growing an online brand. A recent Marketing.ca article about how Ocean Media’s client AutoTrader.ca has turned its business around further illustrates this point.
“In the nearly three years since it began working with Ocean Media, AutoTrader.ca has seen its traffic and unique visitors grow by between 18-20% a year, while unaided awareness currently sits in the mid-50s. Aided awareness of AutoTrader.ca has climbed into the 90s.”
The article also points out how Ocean’s media plan has helped lower the average cost-per-visit from $0.48 to $0.08. You can read the entire piece here: Inside AutoTrader’s Long Road Back to Profitability