Ocean Media Helps CarGurus Launch First National TV Campaign
After a successful three-market test campaign, CarGurus is moving forward with a national TV ad campaign for the first time in the company’s history. Ocean Media is managing the media planning, buying, and data analytics for the campaign.
“We view this investment in our brand as an opportunity to build on and extend our growing market presence,” Welch says. “We see this investment building top of funnel awareness and engagement with our brand, but also playing a strong supporting role in improving the efficiency of our existing performance marketing efforts by increasing familiarity and trust with our brand. We’re tracking the impact of our TV efforts on traffic and conversions on our site and have been very pleased with the results from initial regional testing.”