Ocean Media Announces Dramatic Growth in Billings and Staffing, Expansion includes New York Office Summer 2014
Outpacing both the economic recovery and trendlines in ad spending, Ocean Media is excited to announce significant increases in billings and staffing during 2013. In order to meet growth demands the agency will be opening a New York office in summer 2014. Gross billings for the year grew by more than 36 percent, while headcount has increased by 15 percent over the previous year. The agency sustained the growth in billings and continued hiring for new positions throughout the company during the first quarter of 2014.
“I continue to be impressed with our quality employees and accounts alike. Success happens in advertising when the clients and their agency are on the same page. In Ocean Media’s case, this has been happening year-over-year with the new accounts as well as our older partners,” said Mike Robertson, Chairman and CEO, Ocean Media. “We are very excited by the continued growth, and more importantly, client success.”
According to new figures from Kantar Media, the advertising industry as a whole increased by 0.9 percent in 2013 and cable TV advertising—the segment in which Ocean Media is most active—increased by 7.3 percent. Through the continued delivery of positive ROI, budget increases for Ocean’s clients eclipsed both the advertising industry’s and cable TV’s average increases.
Fueling Ocean Media’s growth are new business wins and the successful scaling of campaigns for existing clients to efficiently expand their advertising reach. Of particular note is the number of e-commerce brands flocking to TV—as The Wall Street Journal pointed out—and how many of those brands are choosing Ocean Media as their media buying and planning agency. Additionally, the company is seeing an influx of client dollars for digital advertising dedicated to both pre-roll and in-banner video.
“There’s no question that we’re continuing to see more and more e-commerce companies leveraging TV as a key driver of growth, which plays to our record as a pioneer in helping build brands in that space,” said Jay Langan, President, Ocean Media. “At the same time, we’re witnessing a big uptick in pre-roll and in-banner-video.”
Among Ocean’s new accounts over the past 12 months: Realtor.com, 1-800-Flowers, Zipcar, Fanatics.com,Allegiant Air, and AutoTrader Canada, along with Gazelle, which was announced previously. Ocean’s billing surge in 2013 further solidifies the agency’s position among the largest independent media planning and buying firms west of Chicago. The firm recently expanded its Huntington Beach headquarters and will continue that expansion with the new office in New York City this summer.
“To accommodate the vigorous growth we are experiencing, we’re excited to announce we will be opening an office on Madison Avenue in New York City this summer.” said Ron Luebbert, COO, Ocean Media. “The new office will allow us to better serve our East Coast clients while at the same time give Ocean access to the vast New York advertising talent pool.”