Ocean Media Adds Five Clients in 2017, Credits Growth to Strong Track Record and Innovative TV Strategies
HUNTINGTON BEACH, Calif. (December 13, 2017) – Five of the most innovative brands in e-commerce – and traditional commerce — have entrusted their media planning and buying to Ocean Media, one of the largest independents in the country, the agency announced today.
Joining Ocean Media’s client roster are Avis, one of the world’s best-known car rental brands; Stitch Fix, an online personal shopping site that pairs technology with the human element of personal styling; Car Gurus, which provides consumers with data and information to make smart, empowered car shopping decisions; Charles Tyrwhitt, a producer of fine menswear; and Zynga, an American video game developer running social video game services.
Throughout its 20+ years in business, Ocean has been committed to achieving client goals by maximizing media performance through analytics, bringing greater accountability to advertising. The agency’s annual billings now exceed $400 million, supporting such mainstay brands as Care.com, Realtor.com, Priceline, eBates, Lifelock, Overstock.com, Proactiv, and Zipcar, among others.
“Strong analytics, smart media strategies, and media efficiency played important roles in landing these pieces of business,” said Mike Robertson, Chairman and CEO, Ocean Media. Strengthening the agency significantly has been the growth of the Strategy and Innovation department, Robertson said – a unit we have been scaling up over the past year to “advise clients on shifting media strategies in a changing media landscape.” Ocean has enlisted the department to take maximum advantage of such emerging areas as addressable and programmatic television, along with new video media platforms like VOD and OTT (over-the-top), to produce effective results for clients.
“Because we make it a point to stay current with media consumption habits of the consumers we’re targeting, we welcome these five clients to Ocean with confidence that the media plans we develop together will further fuel their growth,” said Jay Langan, President, Ocean Media. “That in turn reinforces our approach to analytics, the backbone of our success—and that of our clients. Our commitment to leveraging tracking and analytical data enables us to funnel budgets toward the most effective media channels and optimize the ad spend on a continuous basis. We are excited for 2018 and appreciative of the new client partnerships that began this year.”