MINI Has Its Best March Ever, Sales up 69% Over Last year


After posting a record February with sales up 22% over last year, MINI USA’s sales continued to grow with a record March. March 2011 was MINI USA’s 2nd largest month of all-time and saw sales increase 69% over 2010. In total, 6,087 new MINI vehicles were sold in March 2011 (3,610 were sold in 2010). Through the first three months of 2011, MINI USA’s sales are up 41% compared to last year.


“Three months into 2011, we’re now seeing our consumer base becoming increasingly comfortable with the moderate pace of economic recovery,” said Jim O’Donnell, President and CEO of BMW of North America, LLC.  “Those with attractive vehicles, such as the new BMW 5 Series and X3 and the MINI Countryman, are right in the sweet spot of opportunity as we are seeing with the X3 and the Countryman accounting for more than 9,000 year-to-date sales of the BMW Group in the U.S.”

Ocean Media is the media agency for MINI USA. Our innovative, risk adverse media planning and buying services help to make sure MINI’s advertising ROI is maximized.

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Source: PR Newswire


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