Media Buying and The Academy Awards


In the span of just twenty-one days we’ve seen the biggest advertising event of the year, The Super Bowl, and now we’re are about to see an event often dubbed by advertisers as “The Super Bowl For Women” this Sunday: The Academy Awards.

After its ratings rebounded last year to around 41 million people (up 13% from 2010 and 28% from 2009), Ad Spending on the Academy Awards is way up with ABC raising their prices back to pre-economic downturn levels. Take a look:

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