Media Buying Client Priceline.com and LeisureLink Team for Condos and Vacation Properties
Jun 02, 2009 — Priceline.com, a provider of online travel services, and LeisureLink, a distribution and revenue management platform for specialty lodging suppliers, announced that Priceline.com’s published-price hotel service will offer its customers booking access to LeisureLink’s network of condos, timeshares , vacation properties and boutique resorts in the U.S., Canada and Mexico.
“LeisureLink’s extensive inventories in the condominium and vacation property categories will enable priceline.com to offer our customers even more choice and value when it comes to making their vacation lodging reservations,” said Tim Gordon, Priceline.com’s Senior Vice President, Hotels.
“Vacation rental management companies have taken a cue from hotels and the explosive growth in online lodging sales over the past decade. They are increasingly offloading legacy practices to adapt and compete in a more hotel-centric distribution landscape,” said Douglas Quinby, senior director of research and co-author of PhoCusWright’s Vacation Rental Marketplace: Poised for Change. “The step by Priceline.com to incorporate vacation rentals in its lodging shopping path is a significant indicator of the transformation underway in the vacation rental industry marketplace.”
“We believe that LeisureLink’s broad array of vacation condo, timeshare and boutique resort properties will make a great addition to priceline.com’s lodging service,” said Erik Hovanec, president and CEO of LeisureLink. “LeisureLink’s properties also mesh well with priceline.com’s commitment to deliver quality and significant savings to the budget-conscious leisure travel market.”
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