lynda.com Selects Ocean Media as Media Planning and Buying Agency of Record
Fast Growing Leader in Online Learning Cites Agency’s Analytics Expertise, Track Record with Online Brands
HUNTINGTON BEACH, Calif. & CARPINTERIA, Calif. –(BUSINESS WIRE)– lynda.com, an online learning company, has selected Ocean Media (www.oceanmediainc.com), one of the country’s largest independent media planning and buying firms, as its agency of record for television media buying.
lynda.com helps anyone learn software, technology, creative, and business skills to achieve their personal and professional goals. With a lynda.com subscription, members receive unlimited access to a library of nearly 100,000 high-quality, current, and engaging video tutorials taught by recognized industry experts. The company — which completed a $103 million investment round led by Accel Partners and Spectrum Equity earlier this year — provides a customizable learning environment for its 2.5 million members.
Ocean Media will manage the company’s broadcast media planning and buying, focusing on media acquisition initiatives in TV. Spots will air on a variety of major cable networks, including HGTV, Discovery, DIY, A&E and Golf.
“We value Ocean Media’s deep experience with leading online brands, the agency’s focus on return on investment, and the effectiveness of its analytics,” said Erik Tarkiainen, VP of Marketing, lynda.com. “We’re poised for aggressive growth, and we see national cable TV as a vital part of our media mix. Ocean’s track record in scaling organizations like ours speaks for itself.”
“lynda.com is an outstanding brand that consumers have embraced as they seek to acquire the skills they need to achieve their full potential,” said Jay Langan, President, Ocean Media. “Because of the scope and quality of its offerings, lynda.com is well positioned for continued growth. We’re especially pleased that lynda.com is placing cable TV front and center as the company scales.”
“At Ocean, we’re delighted with our new partnership with lynda.com, and we see a great opportunity to help the company move to the next level,” said Mike Robertson, founder and CEO of Ocean Media. “lynda.com is seeking actionable intelligence about its marketing spend, and measuring the effectiveness of cable will be critical to that effort. Our analytics will be an important differentiator for lynda.com as we work together to grow the company’s business.”
Ocean Media is the agency behind ad campaigns that have helped build such brand names as eHarmony, Priceline.com, Overstock.com, and Angie’s List, among others. Risk-averse by nature, the agency employs a sustained focus on comprehensive testing and evaluation, analytics and optimization.
lynda.com is an online learning company that helps anyone learn software, technology, creative and business skills to achieve their personal and professional goals. Through individual, corporate, academic and government subscriptions, more than two million people have access to the lynda.com video library of engaging, top-quality courses taught by recognized industry experts and filmed at the company’s 12-acre, state-of-the-art campus in Carpinteria, Calif. The company also provides German-, French-, and Spanish-language content under the video2brain brand name. Founded in 1995 and incorporated in 1997, lynda.com is led by co-founders Lynda Weinman and Bruce Heavin and president and CEO Eric Robison. Learn more about the lynda.com story at www.lynda.com/press and on Facebook at www.facebook.com/lynda.
Ocean Media (oceanmediainc.com) is a leading independent media planning and buying agency, founded in 1996 and based in Huntington Beach, Calif. Ocean’s approach adheres to the philosophy that return on investment (ROI) should be at the forefront of every advertising campaign. The agency is well known for media efficiency and their innovative analytics work. That combination has helped launch and scale many of its clients. Ocean Media is the agency of record for eHarmony, Priceline, Angie’s List, Overstock.com, Ancestry.com, Care.com, JustFab.com and Lending Tree, among others.
Director of Public Relations
Edge Communications, Inc., for Ocean Media
Ken Greenberg, 323-469-3397