News

Impact of the Election on the Media Market

11.16.16

Ocean Media president Jay Langan recently spoke with Mona Marimow from Moco Global about the impact this year’s election had on the media buying industry:

“Every election cycle has our clients asking about impact to their business. Most national advertisers see minimal impact as campaign dollars tend to be focused on local swing states. If those markets are part of your media strategy expect a rough ride until November. Inventory will be scarce and prices sky high.”

But for national advertisers there is also a benefit to running during election season. “On the national side, there has been a big jump in ratings for the news networks–thank you Trump. The boost in ratings has been great for the networks and good for clients.”

You can read the full article on the Moco Global site –

Trump! Hillary! The Trivago Guy!

 

 

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