Gazelle Selects Ocean Media as Media Planning and Buying Agency, Lauds Accountability and Analytics
Agency Chosen for Focus on ROI, Track Record in Building E Commerce Brands
BOSTON & HUNTINGTON BEACH, Calif.–(BUSINESS WIRE) — Gazelle, Inc., (www.gazelle.com), the nation’s leading consumer electronics trade-in site, has selected Ocean Media (www.oceanmediainc.com), one of the country’s largest independent media planning and media buying firms, as its agency of record for broadcast media buying.
Gazelle provides an easy, fast and safe way for consumers to get cash for their unwanted devices. The company pays consumers for the smart phones, tablets, Macs and iPods they no longer need and finds new homes for those devices. Nine out of 10 customers who have sold an item to Gazelle report that they had an “excellent” experience. To date, Gazelle has paid out more than $100 million to consumers for their used devices.
Ocean Media will manage the company’s broadcast media planning and buying, focusing on media acquisition initiatives in TV and radio. Spots will air on a variety of major cable networks, including Adult Swim, MTV, ESPN News, Spike A&E, Biography, NFL and Comedy Central. Mullen is handling creative duties for the upcoming campaign.
“We’re impressed with Ocean Media’s focus on return on investment and with the depth of the agency’s analytics capabilities,” said Sarah Welch, Chief Marketing Officer, Gazelle. “For Gazelle, accountability and transparency are paramount. And Ocean’s track record in scaling category leading e-commerce brands speaks for itself.”
“Gazelle is an outstanding brand that consumers have rapidly grown to love, and we’re delighted to be working with them,” said Jay Langan, President, Ocean Media. “Having created a new way for millions of consumers to gain additional value from popular mobile devices, Gazelle is well positioned for continued growth. We’re especially pleased that Gazelle will use both TV and radio advertising as the company scales to meet new product introductions from Apple, Samsung and other leaders in mobile electronics.”
“Our agency is delighted with our new partnership with Gazelle, and we see a great opportunity to help the company get to the next level,” said Mike Robertson, founder and CEO of Ocean Media. “Gazelle is seeking actionable intelligence about its marketing spend, and measuring the effectiveness of TV will be critical to that effort. Our analytics will be an important competitive advantage for Gazelle as we collaborate to grow the company’s business.”
Ocean Media is the agency behind ad campaigns that have helped build such brand names as eHarmony, Priceline.com, Overstock.com, and Angie’s List, among others. Risk-averse by nature, the agency employs a sustained focus on comprehensive testing and evaluation, analytics and optimization.
Gazelle (www.gazelle.com) is the nation’s leading consumer electronics trade-in site, providing an easy, fast and safe way for consumers to get cash for their unwanted devices. Gazelle takes the risk and effort out of selling electronic gadgets online with benefits such as free shipping and packaging and comprehensive identity and data removal. To date, Gazelle has paid out more than $100 million, helping consumers upgrade to the latest technology and earn quick cash. Based in Boston, Gazelle is privately owned and is backed by premier venture capital firms Venrock Associates, RockPort Capital Partners, Physic Ventures and Craton Equity Partners.
Ocean Media (www.oceanmediainc.com) is a leading independent media planning and buying agency, founded in 1996 and based in Huntington Beach, Calif. Ocean’s approach adheres to the philosophy that return on investment (ROI) should be at the forefront of every advertising campaign. The agency is well known for media efficiency and their innovative analytics work. That combination has helped launch and scale many of its clients. Ocean Media is the agency of record for eHarmony, Priceline, Angie’s List, Overstock.com, Ancestry.com, Care.com, JustFab.com and Lending Tree, among others.