News

eHarmony’s Attribution System Featured in Advertising Age

02.19.15

Our media buying client eHarmony recently talked with Advertising Age about how they use technology and data to spend their marketing dollars more efficiently—including using some of our own proprietary tools that measure the effectiveness of TV ads. The company also uses its own matchmaking algorithms to determine difference dating preferences of users based on whether they got to the site via a display ad, television commercial, or on a mobile device. You can read the full article on adage.com here.