[Video] The Next Wave of Streaming Consolidation: What It Means for the Industry and Advertisers
The streaming industry is no stranger to shakeups. Ironically, the volatility of consolidation and change is one of the main constants in the industry. The latest merger reports that Warner Bros. Discovery rejected an acquisition bid from Paramount, sparking speculation that multiple suitors may soon be circling. To unpack what this moment says about the […]
[Video] The Future of Late Night
Late night television, once a cornerstone of American culture and a consistent part of the media mix is undergoing a shrinking platform. Within just weeks, two major franchises made headlines: For decades, late night offered advertisers a unique combination of cultural influence, celebrity access, and a brand-safe environment. Today, that value proposition is eroding. To […]
Beyond the Cart: Amazon as an Omnichannel Growth Engine
Amazon has long been synonymous with e-commerce, but for advertisers, it’s become something much bigger: an omnichannel media powerhouse. Amazon’s DSP isn’t your normal ad platform; with audiences spread across streaming, connected devices, and live sports, and powered by logged-in data and closed-loop attribution, Amazon gives marketers a way to build smarter, more connected campaigns. […]
The Impact of AI Summaries on Content and Publishers
AI’s sprawling influence on advertising can be seen just about anywhere you look, ranging from creative to how advertising is bought and seemingly everything in between. But one area that is fundamentally impacted by AI’s pervasive presence is search. Search engines like Google and Bing now display answers from their AI models above traditional website […]
4 CTV Trends Taking Shape in 2025
In 2025, the narrative around CTV is remarkably clear. “Growth” and “opportunity” are the dominant themes when you look at new technology, ad innovation, and consumer habits. In other words, CTV is having another big year. From the explosive proliferation of FAST channels to the booming digital video ad spend and the innovative convergence of […]
Podcasts Go Primetime: New Competition Takes on YouTube For Control of the TV Screen
What started on everyone’s commute or exercise routine found its way to the living room. Not only are people watching their favorite podcasts (of the shows that offered a visual alternative), but platforms like YouTube are increasing the discovery of other shows. That much was confirmed when Ocean Media visited the Podcast Movement Evolutions conference. […]
What You Can Expect From the 2025 Upfronts
From the continued dominance of live sports to the evolution of streaming ad tech, this year’s upfront landscape presents fresh opportunities and evolving challenges. Here, we break down the biggest themes shaping year’s upfront marketplace. Live events and sports remain the centerpiece of the upfronts Unsurprisingly, live sports are still the crown jewel of networks’ […]
What We Learned at Podcast Movement Evolutions 2025: 4 Key Takeaways That Will Make You Rethink Your Strategy
Ocean Media was in attendance at the Podcast Evolutions 2025 conference in Chicago, where creators, industry professionals, hosting platforms, networks, brands, and news media gathered to discuss the current state of the industry and its future direction. As podcasting continues to evolve from a niche channel into a core pillar of media strategy, this year’s […]
Carriage Disputes Are Changing: A Proactive Strategy for Advertisers
Carriage disputes, those contentious negotiations between networks and distributors over programming fees, may seem like a distant headache during your ad campaign planning. But for brands and media buyers, they’re a critical hurdle to navigate to ensure your advertisement connects with its audience, especially when they happen during a live event with a large audience […]
The Importance of Cultural Diversity and How it Impacts Advertising
Cultural diversity in advertising isn’t just a moral imperative—it’s a strategic advantage that can lead to better brand perception, broader reach, and more innovative campaigns. According to the Association of National Advertisers’ Alliance for Inclusive and Multicultural Marketing, 64% of consumers stated they are motivated or strongly motivated to support brands that advertise on TV […]