Purple is an innovative comfort product company that designs and manufactures products to improve people’s lives. The Company markets and sells its products through its direct-to-consumer online channel, traditional retail partners, and third-party online retailers.
Ocean Media needed to provide a new and expanded media approach to countermand stalled growth and low brand awareness.
First we further defined high value custom profiles beyond basic demographics, allowing us to expand media options. Then we built a media plan that matched the targets media consumption habits. The objective was to drive greater efficiency without sacrificing reach.
