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Purple

Purple is an innovative comfort product company that designs and manufactures products to improve people’s lives. The Company markets and sells its products through its direct-to-consumer online channel, traditional retail partners, and third-party online retailers.

Industry
E-retail

Spreading the word on comfort

Services Provided
  • Audience Development
  • Media Consumption Analysis
  • Cross Channel Media Planning and Buying
  • Brand Integration
  • Machine Learning Performance Inputs
  • On-demand Performance Dashboard

01 Challenges

Ocean Media needed to provide a new and expanded media approach to countermand stalled growth and low brand awareness.

02 Approach

First we further defined high value custom profiles beyond basic demographics, allowing us to expand media options. Then we built a media plan that matched the targets media consumption habits. The objective was to drive greater efficiency without sacrificing reach.

What we did

  • Used analytics to drive optimal creative mix— introduced 15-second spots to compliment 30-second ads, and reduced 60-second spots for greater efficiency.
  • Changed daypart mix to mirror viewership patterns.
  • Added Streaming TV to media mix, enhancing reach and targeting.
  • Created program integrations that utilize trusted talent as brand ambassadors.
  • Used digital analytics tools and device graph partners to measure and optimize nonlinear buys.
  • Deployed proprietary analytic tools and modeling to provide real-time performance insights and optimizations.

03 Results

0 %
Increase in gross revenue
0 x
Increase in orders attributed to TV/Video
0 %
Increase in reach YoY on similar spend
> 0 %
Increase in aided awareness
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Phone

714-969-5244

New Business

bizdev@oceanmediainc.com

Careers

careers@oceanmediainc.com

Media

media@oceanmediainc.com

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