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VP, Digital Strategy

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Job description

In a rapidly evolving and complex media landscape the VP of Digital Strategy a key leader, developing and delivering strategic and cutting-edge digital media strategies. As brands continue to navigate their unique transition toward increasing digital investments you will be their captain.

This position will be responsible for continuing to expand the growth and adoption of all digital media channels including online video, social, CTV, digital audio, and influencer marketing.

The VP, Digital Strategy is also responsible for managing current clients’ digital strategy and planning as well as growing the department through expanding adoption with current clients and participating in new client development.

This position will support the client service teams, and has regular interaction with clients. The VP, Digital Strategy will also be a primary contributor to the continued growth of the department by providing strategic direction and participating in the management and mentorship of direct reports.

Essential duties and responsibilities

  • Leads and manages digital strategy and planning for new and existing clients
  • Works with direct reports on ongoing campaign strategy and identifying opportunities for growth
  • Collaborates with the Director of Digital Operations on the successful execution of all digital media strategies and plans
  • Collaborates with the client services and analytics teams on the development of channel specific testing strategies
  • Lead the development of all campaign strategy recommendations, leveraging 1st and 3rd party data to support all recommendations
  • Stays abreast of all media trends, business opportunities and best practices
  • Provides insight and ideas for departmental development
  • Follows all company health and safety procedures
  • Performs other related duties as required or assigned

Supervisory responsibilities

  • Assists with hiring staff for department
  • Works with senior management to determine total resources needed for the department
  • Manages all Digital Media Supervisors

Education and Experience

Education

Bachelor’s (B.A. or B.S.) required

Experience

10 or more years related experience required

  • Working knowledge of new techniques and technologies (i.e. programmatic, mobile, etc.)
Specific knowledge required
  • Comprehensive knowledge of concepts and practice with the ability to use in challenging or complex business situations, or situations with no precedent.
    • Working knowledge of new techniques and technologies (i.e. programmatic, mobile, etc.)

Compensation Range: $150-$200k/year. This is the pay range Ocean Media reasonably expects it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on level of experience, relevant skills, professional certifications, market pay, and demand for the role. Ocean Media reserves the right to modify this pay range at any time.

Ocean Media Perks:

  • Competitive salary and annual performance bonus
  • Work from anywhere in the US: At Home, In Office, or a mix of both
  • 18 Paid company holidays and 10+ Paid Summer/Fall Fridays
  • Paid Vacation and Sick Leave off for all new employees
  • Baby bonding benefit
  • Annual all agency retreat, as well as regional team building activities
  • Subsidized medical benefits
  • Fun thematic parties for employees
  • Work from home and continuing education re-imbursements available
  • Snacks, drinks, and catered lunches in the office

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